Fuji released their financials and in thier Q&A was an interesting Question. The interviewer asked about the fact that Canon and others have had problems with inventory (having leftover products from the year prior) on hand and were struggling more with inventory management.

Fuji, however, gave an interesting answer, an answer in which I hope the other manufacturers do not do. TLDR; Fuji thinks it's perfectly fine to have inventory dancing on a razor's edge, and they'd rather run out of products and have backorders than produce too many and have to sell them at a discount.

I get what they mean, but having products continually on backorder status is tiring for consumers and also gets consumers looking at other products or manufacturers that don't seem to have this problem. More and more, we are seeing this with cameras and lenses from even Canon. But it's the first time the CEOs have said the quiet part out loud.

I know some will say that Canon can't produce nearly enough lenses or cameras (or any manufacturer) but they managed quite fine when they were selling nearly 100% more cameras and lenses per year, and the fact that their cameras are easier to build with most of them being mirrorless now.

You could assume that Fuji is such a boutique brand that it doesn't matter, but Fuji does sell a lot of cameras if you consider INSTAX. Just to put this into perspective. Canon's 2023 camera sales were around 560 billion yen, Fuji's was 400 billion total. Canon's total imaging department is around 860 billion though but that includes a sizable amount for networked security cameras. So I hope this doesn't become an industry trend even more than it is already,

From the Fuji Q&A;

Shimamoto [Q]: One more question. Regarding imaging, I think things have been going well from January to March, but Canon and others have had some trouble with inventory adjustments and have had some difficult financial results. In the camera business, including instax cameras, are there any changes in the inventory adjustment and market for digital cameras and instax cameras this fiscal year? I think we have a fairly strong plan, so could you tell us about the current situation?

Goto [A]: Thanks to you, we were able to achieve very good results in the imaging business in fiscal 2023, with sales in the high 400 billion yen range and a profit margin of just over 21%. Despite having some backorders, we were able to achieve good results in the 4th quarter, and were able to achieve this much for the entire year.

The key point is how much brand power you create and how to maintain it. Therefore, it would be a waste to produce too many products and lower the price.What Fuji Film has been trying to do for a long time is now finally coming true.

While concentrating on how to build brand power and not reducing the value of the purchased properties that our customers own, we would like to lead the way in overall imaging, including instax. .

To use an analogy, I say within the company that Leica, a famous German manufacturer, still maintains a fairly high value for both old and current cameras. This is the goal. Our goal with mirrorless cameras is to fundamentally change the way Fuji Film sells cameras.

Via Digi-Came

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4 comments

  1. Fujifilm also thinks it’s autofocus has caught up to Canon and Sony. So I’m not too sure I trust much of what they have to say or think. LOL (Fujifilm shooter as well.)
  2. I was going to buy the X100VI for fun, but the way Fuji is doing right now, push the retail price of authorized dealers to 50% more than suggested. I really can't understand Fuji way of doing business
  3. Fujifilm also thinks it’s autofocus has caught up to Canon and Sony. So I’m not too sure I trust much of what they have to say or think. LOL (Fujifilm shooter as well.)
    that reminds of when I tried out an A5 I think - I can't remember which number.

    It made my original EOS-M's autofocus feel modern.
  4. that reminds of when I tried out an A5 I think - I can't remember which number.

    It made my original EOS-M's autofocus feel modern.
    It's impressive how far behind not only the performance of their AF system is, but its interface and implementation. Canon has always excelled with creating user interfaces that are logically thought out and user friendly. Fuji almost seems hellbent on creating the opposite - it's arbitrarily complicated. Just the idea that they have automatic subject detection...only when the camera is entirely in full auto? haha WHY!?

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