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“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone,” said Vic Gundotra, senior vice president, engineering, on a Google+ post.
*EDIT: Reuters is a bit incorrect, Snapseed really isn’t a competitor to Instagram, perhaps they hope to push it that way. I guess it’s safe to say that Nik applications will probably find their way to Android.