Things haven't been going well for GoPro for quite some time. They failed miserably at drones and their recent Q4  2017 financials weren't good.

According to CNBC, GoPro Inc. hired JP Morgan Chase to broker a deal for the company. GoPro has a market capitalization of about $1bil, but any potential buyer is likely to pay far less than that. GoPro Inc stock is sitting at about $6.50 currently, after peaking at nearly $90 back in 2014.

GoPro Inc. CEO Nick Woodman confirmed that the company is looking for a buyer or a partnership.

Nick Woodman to CNBC:

If there are opportunities for us to unite with a bigger parent company to scale GoPro even bigger, that is something that we would look at.

I wondered a few years ago if action cams were a product you could build an entire company around since none of the big camera companies outside of Sony seemed to give them much of a thought.

Do we want GoPro products to continue to exist? If so, who should look to acquire or partner with the company?

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