From Gura Gear
Yes, we love prime lenses, but eleven is simply one of the coolest prime numbers. We can't help but to love the symmetry of what should be an assymetric number. To celebrate, we're knocking 11% off everything we sell on this once in a lifetime celebration of 11/11/11. Celebrate yourself by shooting an image at f11 when the clock strikes 11:11 on 11/11/11.