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The Luminous Landscape is reporting that Hasselblad has been acquired by DJI, though no official announcement from either company has been made.
Back in November of 2015, Hasselblad and DJI entered into a “strategic partnership”.
Hasselblad has been on the block for a while, Canon Inc. looked at their books a few years ago, though their interest in an acquisition may not have been serious.
From Luminous Landscape:
It would be comforting, albeit naive, to think that everything will remain consistent and that no significant changes will take place, but I can assure you that this will not be the case. DJI sees a future in Hasselblad. I’m sure the Chinese market loves a brand like Hasselblad and it will be wildly successful there. But, what about the rest of the world? Can DJI maintain the iconic tradition and sales of such a mature and recognized brand?”
“Information relayed in this article was obtained from numerous credible and reliable sources. Although the final conclusion has not yet been confirmed by Hasselblad or DJI, I am confident in my sources and believe that a formal announcement is forthcoming. Read the full article
Acquisition rumors generally never come to fruition, but Luminous Landscape definitely has some trust in their sources.