Well, this looks like an interesting shot in the dark for Canon. The PowerShot V10 is is geared to vlogging, and it is eerily similar to a smartphone, without the smartphone functionality. We were wrong on our guess of it being a new PTZ camera.
The PowerShot V10 will be available in black or silver and is rumoured to cost $429 USD.
This puts it at the price point of action cameras such as the GoPro Hero 11 and DJI Osmo Action 3, but in a completely different form factor. We think it would be hard to compete directly against GoPro and DJI in the space without trying something different, which they have here by all appearances.
We just hope the image quality is there, as the last few PowerShot releases have been less than stellar in that regard.
The Canon PowerShot V10 will be announced on May 11, 2023.
Canon PowerShot V10 Specifications
- 1-inch 1.1310 million pixel sensor
- 4K30p
- Full HD 60p/30p
- 19mm f/2.8 equivalent lens (based on 35mm)
- Omnidirectional microphone
- Skin beautifying video mode with 5 levels of effect
- 14 types of color filters
- New intuitive UI design
- Operation buttons as simple as possible, can be operated with one thumb while holding in one hand
- Touchscreen operation is also possible
- Built-in tripod/stand
- Size: 63.4mm (2.53″) x 90.0mm (3.54″) x 34.3mm (1.35″)
- Weight: 211g (0.46lbs) including battery & memory card)
- Color: Black, Silver
- Launch Price: $429
Source: https://digicame-info.com/2023/05/powershot-v10-1.html








Can it do anything that a smartphone can't?
The whole planet has already got a smartphone - why would anyone need this?
Edit: looked up on digicame and leaked specs mention 1" sensor(with slight crop due to optics) so its going to be decent enough for target audience.
キヤノン「PowerShot V10」の画像とスペック
1" sensor with wider lens than what most cellphones have.
It will give you (photo- and videowise) everything a smartphone would give you but in better quality.
That is enough. It is aimed to vlogging. Just read the article.
Ask the Nikon KeyMission team what it's like to directly compete against GoPro. :)
Hmm... sounds like a good plan to make extra revenue... Can you recommend good light that preserve natural skin colors? And I assume the battery/storage is plenty enough for the needed 30 second performance?
Specs(translated) from Digicame:
Most like the same sensor found in Sony Rx0 series of cameras.
Edit: More photos of new camera:
More Canon PowerShot V10 vlog camera pictures - Photo Rumors
All of the Sony sensors were contrast-detect autofocus.
OV12895-C61A
12MP 1-inch