Industry News

Industry News: AP Photographers will only shoot with Sony gear going forward

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In a pretty stunning move, one of the world’s largest news agencies has signed an exclusive agreement with Sony to use only their cameras for photojournalist work. This has usually been dominated by Canon and Nikon gear.

The terms of the deal were not disclosed, but I imagine the AP did get a pretty good deal on the switch. Both Canon and Nikon have aggressively pursued professional news agencies in the past decades, and this looks to be similar in nature.

From the Associated Press:

Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.

With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.

A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models. Read the rest of the article