In a pretty stunning move, one of the world's largest news agencies has signed an exclusive agreement with Sony to use only their cameras for photojournalist work. This has usually been dominated by Canon and Nikon gear.
The terms of the deal were not disclosed, but I imagine the AP did get a pretty good deal on the switch. Both Canon and Nikon have aggressively pursued professional news agencies in the past decades, and this looks to be similar in nature.
From the Associated Press:
Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.
With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.
A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models. Read the rest of the article
Sony strikes deal with Associated Press
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Apparently this
I just chatted on Twitter with a PJ working at our city's largest paper about this news, and apparently 11 out of 16 of the paper's PJs/video producers are primarily shooting Sony now.
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He was hardly going to say "we thought they were crap", was he?
;)
All this means is that Sony have given AP a good deal - probably something of a loss leader, for the publicity.
The photographers will have to learn to use it - they won't have decided on it.
The Sony gear will be more than up to the job anyway. AP are probably leasing the gear at a great price.
Canon as a brand has depended heavily on its pitch side visibility. Sony are probably trying to attack that.
AP is probably a loss leader for Sony.
I personally get caught up a ton on the photo "news" cycles, YouTube, etc, but at the end of the day the AP decided that an 8 bit 422 camera that only has bin or crop modes is enough to get the job done. Puts the hype cycle in perspective.
(Either that or the deal includes A7S3s and they just can't say it until they're released)
I love it when an anti-trust law circumvention plan comes together.
It is a big deal in terms of marketing. There are many more "citizen journalists" active now with their own websites and blogs. They buy cameras, and they help feed the marketing machine.
This was a smart move by Sony and probably worked out quite nicely for AP too. I doubt Canon marketing-execs are saying "not a big deal." Hopefully they are working on other opportunities that can help promote Canon in this extremely competitive and complex business environment. For those of us who do appreciate Canon and have bought in, competition is important, but a healthy, prosperous company is essential.
Sony is much larger than Canon by several factors. Sony also has several business lines that would benefit from this agreement. All in, Sony would probably benefit a lot more from such an arrangement than Canon. Certainly marketing is part of any such strategic decision, but I think it is mostly due to the fact that Sony has muscle that Canon simply cannot match.
Agree. This is an important symbolic move even if Sony is losing its shirt in the process.
Curious: AP's biggest rival is... Reuters, I assume? Are they exclusive to any manufacturer?
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