FujiAddict has released the first leaked image of the upcoming “affordable” medium format camera from Fuji, the GFX 50R.

The Fujifilm GFX 50R is scheduled to be announced on or around September 23, 2018, a few days before Photokina.

The rumored price is between $3900 – $4300 USD, which would be extremely aggressive pricing for a medium format system.

gfxrleak - Industry News: Here's the first image of Fuji's "affordable" medium format camera
Fujifilm GFX 50R // Image Credit: FujiAddict
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14 comments

  1. Just high enough of a price to be outside the budget of many. Not to mention the cost of lenses. That was a problem with Sony I believe prior to the A73. But now with the A73 and the availability of a larger lens selection, Sony has a winning combo. The only draw back for Sony is the fact that there is many folks out there with a decent selection of Nikon and Canon glass which now they are able to use without 3rd party adaptation. Interesting times ahead.
  2. This is intriguing. Forgive my ignorance, but does Fuji have an existing medium format system whose lenses will fit this?

    Yes, since 2017, when Fuji announced the GFX 50S. Which is already "affordable" as these things go at ~6000 bucks.
  3. personally not interested in Fuji nor in "Pseudo MF" gear. But very much hope the rumor is true, especially
    this part:
    The rumored price is between $3900 – $4300 USD,
    simply because it would help to put a nice lid on excessive FF prices. :)
  4. personally not interested in Fuji nor in "Pseudo MF" gear. But very much hope the rumor is true, especially
    this part:
    simply because it would help to put a cine lid on excessive FF prices. :)
    What makes it "Pseudo MF"?
  5. Exactly. If i were to consider going MF I would want minimum 60x45mm and ideally 60x60 [respectively 55x55 "net imaging area"] sensor format. Otherwise lens sizes, weight and cost (compared to 135 format) would not be "worth it". To me.

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