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Industry News: Major Sony photography announcement July 16, 2019 at 10AM ET

Sony will be making a major photography-related announcement tomorrow morning at 10:00AM ET.

Amazingly, Sony has managed to keep the contents of this announcement under wraps (at the time of writing this) and we have no specifications or other information to share. The years of Sony leaking things for hype appear to be over.

You’ll be able to watch the announcement live over at Sony Alpha Universe.

Adelino

EOS RP
Jan 21, 2015
313
165
Canon is doomed. Time to send all your Canon gear to me for proper recycling. You will receive the 5 cent return fee per lens and 10 cent return fee for each ILC body. Powershots will be recycled at no additional charge but there is no deposit refund on the Powershot devices.
 

Quirkz

EOS 80D
Oct 30, 2014
166
85
Maybe I’m just GAS geek, but I get interested in Sony announcements, even though I doubt I’ll buy one again.
(Might be unfair, but first impressions and poor initial products leave a lasting impression)
 
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Adelino

EOS RP
Jan 21, 2015
313
165
Maybe I’m just GAS geek, but I get interested in Sony announcements, even though I doubt I’ll buy one again.
(Might be unfair, but first impressions and poor initial products leave a lasting impression)
I'm interested! But will not buy (99% certainty)
 

flip314

EOS RP
Sep 26, 2018
224
284
Canon is doooooomed! I'm preemptively throwing away all my Canon gear today, so that tomorrow I can focus on the new Sony gear I'll be buying.
 
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Reactions: CanonFanBoy

Aussie shooter

@brett.guy.photography
Dec 6, 2016
430
419
Jokes aside. It'll be interesting to see what they come up with. You would have to think it will be the A92. But what else can they put on it. 8k maybe? Hopefthey got a decent designer. Someone that actually has human hands and can make a camera nice to hold on to.
 

6degrees

RF 85mm F1.2
Sep 6, 2018
87
61
Canon RF 85mm F1.2 L and RF 16-28mm F2 L will attract me staying with Canon regardless.
I used to own Sony a7rii and GM glasses. But no more.
 
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Sparky

I'm New Here
Jan 18, 2019
9
16
Jokes aside. It'll be interesting to see what they come up with. You would have to think it will be the A92. But what else can they put on it. 8k maybe? Hopefthey got a decent designer. Someone that actually has human hands and can make a camera nice to hold on to.
I expect Sony actually use extraterrestrial technology from aliens with tiny hands...
 
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navastronia

5D Classic
Aug 31, 2018
172
195
At least Sony α6500 successor is likely, according to rumors. Four cameras to be announced.
Not gonna lie, I would buy this if the specs were right. I'd be glad to use a high-end mirrorless APS-C (but still wouldn't sell my Canon kit).
 

Aussie shooter

@brett.guy.photography
Dec 6, 2016
430
419
I just hope it puts pressure on Canon to lower prices/push that high res R out sooner.
Won't happen. It sounds like they are close to the release of the hi res version anyway and it takes x amount of time to get things done that need to be done. They will be on the schedule required. As for price. Canon charge higher prices than sony for the most part. I can't see them changing that.
 

PGSanta

EOS 80D
Sep 5, 2018
140
105
San Diego, CA
If it wasn’t for Sony’s aggressive pricing we wouldn’t have seen the R drop to 1999 from 2299 as rapidly as we did.

If the new Camera/s Sony announces tomorrow are updated full frame replacements for what are already market leaders specs wise, it will place that much more pressure on Canon to lower prices even further.

I sold my R and my 50 1.2 in anticipation of a shakeup, while I could get most of what I paid back. I almost jumped for the A7Riii at 2500, but I’m waiting for Canon to do something. If Canon can get the lenses I want out this month (70-200/15-35), I’ll buy back in, if not I’m jumping ship for Sony for at least a year or two.... crappy ergonomics and all. The value proposition is getting really lopsided in Sony’s favor at the moment.
 
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