Industry News

Industry News: Panasonic to release a full frame camera September 25th

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In a surprising rumor from m43rumors, it appears as if Panasonic is entering into the full frame market.

m43rumors suggests:

Word on the street is that Panasonic will show a prototype and the final product will be on market during the first half of 2019.

One of the sources testing the camera said this is “as exciting as the Nikon Z7 announcement“. One went even further and said it’s “more exciting“. But of course, they might got carried away with their emotions so let’s keep our feet on ground. A third source said “video performance is superb“.

No word on whether or not this uses the existing Leica SL mount or if Panasonic as gone their own way and created a brand new mount for it.  There’s a huge potential for this to be a fairly significant release, especially if Panasonic adopts the fundamentals of micro 43’s and makes the mount nonexclusive.

There is no doubt that Panasonic has excellent video DNA, and this will certainly to put the pressure on the three other manufacturers of full frame mirrorless cameras.  Competition is great, there’s certainly going to be a lot of it surrounding this market segment.