Third Party Lenses

Interview: Sigma CEO Kazuto Yamaki

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Cinema5D had the opportunity on a recent trip to Japan to sit down with Sigma CEO Kazuto Yamaki and talk all things Sigma.

Here is a rundown from Cinema5D of questions asked in this interview:

  • 00:17 – How was it to grow-up in a house with an enthusiastic father? (Mr. Michihiro Yamaki established the company in 1961 and passed away in 2012, at the age of 78).
  • 01:29 – Can you please share with our audience your daily routine?
  • 03:14 – How do you prioritise which mount and lenses to make?
  • 04:01 – How easy was the decision to start making the Art line of high-quality lenses?
  • 05:27 – In the past, Sigma lenses were considered affordable. Then you decided to hit the upper end of the market. What was the reason?
  • 06:53 – In such a crowded market, Sigma is producing a high-quality stills camera that does not offer any video functionality. Why is that?
  • 07:51 – Are you able to keep good sales is a declining market?
  • 09:07 – Why did you decide to produce cine lenses?
  • 09:57 – Where did people go? Why aren’t they buying lenses anymore?
  • 10:26 – What would be your dream zoom lens?

One of the most intriguing parts of the interview is at about the 7:40 mark where he talks about the possibility of Sigma producing a mirrorless camera with video capabilities.

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