Third Party Lenses

Lensbaby announces the Velvet 28 lens

Portland, OR — Lensbaby – makers of award-winning DSLR & mirrorless lenses, optics and accessories announces today the availability of its newest lens, the Velvet 28, a 28mm, f/2.5 all-metal, hand-crafted art lens that, at its brightest apertures, captures tack-sharp detail beneath a layer of radiant glow. Velvet 28 also features exceptional 1:2 macro capabilities. Built with landscape, adventure, travel, street photographers & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effect at a wide 28mm focal length, with a design that makes flat light interesting and harsh light more pleasing. “With this solid, beautifully crafted lens, every hour is magic hour. There’s no need to take the day off from shooting between dawn and dusk,” says Craig Strong, Lensbaby Chief Creative Officer and Co-Founder. “The amount of effect in your image is up to you. Add as much or as little variable glow as you like by changing your aperture. The Velvet 28 offers more effect at brighter apertures – then stop down for corner-to-corner sharpness.”

Lensbaby’s Velvet effect lenses add an ethereal mood to scenes. This unique, in-camera creative effect elevates imagery with depth, dimension and soulful expression. The Velvet 28’s close-focus capabilities, combined with effects varying from impressionistic to just a touch of velvety smoothness, provides a set of visual tools that will help creative shooters expand their vision of the world. Velvet 28’s 1:2 macro capability makes it an ideal in-camera effects lens for photographers & videographers who like to shoot wide, while also offering the versatility to capture closer details. The lens allows image makers to move seamlessly from shooting street scenes or capturing landscape, adventure & travel images to capturing details such as a subject’s clothing or wildflower blooms and butterflies in an alpine meadow.

The Velvet 28 comes in standard lens mounts, including Canon EF, Nikon F, Canon RF, Nikon Z, Sony E, Fujifilm X and Micro Four Thirds. It will be available for order on April 21, 2020 for $549.95.

Velvet 28 Product Specifications

Focal Length: 28mm

  • Aperture Range: f/2.5 – 22 with bonus 1/3 stop of light (indicated by + on aperture dial) beyond 2.5
  • 12 aperture blades
  • Minimum Focus Distance: 2 inches
  • Maximum Focus Distance: Infinity
  • 67mm filter threads
  • Focus type: Manual
  • DSLR version Size/ Weight: 1.04 lb (471.74g)
  • MIL version Size/Weight: 1.31 lb (594.2g)
  • 8 multi-coated glass elements, in 7 groups

motofotog

EOS M50
Oct 13, 2014
31
34
12 aperture blade! and close focusing sounds interesting. Will wait and see for real wold pictures.
 

Etienne

EOS 6D MK II
Sep 19, 2010
1,425
231
Ottawa Ontario
Good lens if you need to create double-vision-induced nausea in your audience.
I couldn't watch the promo video to the end.

Alternatively you could smear lipstick on cellophane over your existing lenses.
 
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herein2020

Run | Gun Shooter
Mar 13, 2020
223
322
Good lens if you need to create double-vision-induced nausea in your audience.
I couldn't watch the promo video to the end.

Alternatively you could smear lipstick on cellophane over your existing lenses.
I'm with you, the lens looks well built and I love manual lenses for video; my voigtlander M43rd lenses are some of my favorites when paired with the GH5, but this video was very hard to watch. I had to look away a few times to make sure it was was not my eyesight. The effect is way too over the top and if I wanted something like that I'd rather do it in post where I can adjust the effect as desired vs burning it into the source footage.
 
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SteveC

M6 mk II
Sep 3, 2019
872
662
I'm with you, the lens looks well built and I love manual lenses for video; my voigtlander M43rd lenses are some of my favorites when paired with the GH5, but this video was very hard to watch. I had to look away a few times to make sure it was was not my eyesight. The effect is way too over the top and if I wanted something like that I'd rather do it in post where I can adjust the effect as desired vs burning it into the source footage.
It reminds me of the time, while I was losing the hearing in one ear, that I was at work and suddenly the monitor in front of me went blurry.

For a split second I thought "Not my eyes too!!!!"

Yeah I don't see the point to a lens that won't quite focus. I can manage that effect all on my own.
 
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herein2020

Run | Gun Shooter
Mar 13, 2020
223
322
It reminds me of the time, while I was losing the hearing in one ear, that I was at work and suddenly the monitor in front of me went blurry.

For a split second I thought "Not my eyes too!!!!"

Yeah I don't see the point to a lens that won't quite focus. I can manage that effect all on my own.
I've had a few episodes like that.

I kept trying to figure out if it was out of focus by design or if that was supposed to be the effect. I'd much rather shoot tack sharp and throw a guassen blur over the top later than to present this footage to my client and have them say...can you fix the blurry parts.
 

SteveC

M6 mk II
Sep 3, 2019
872
662
I've had a few episodes like that.

I kept trying to figure out if it was out of focus by design or if that was supposed to be the effect. I'd much rather shoot tack sharp and throw a guassen blur over the top later than to present this footage to my client and have them say...can you fix the blurry parts.
Some manufacturer was bragging about how their product would let you fix the focus after the picture was taken. Panasonic/Lummox?
 

kten

EOS M50
Oct 3, 2015
43
25
I never did understand lensbaby lineup for the price they are. I get how having a gimmicky cheap lens and all those other plastic element wacky effect lenses are may be attractive to some and have a place, if you like overdone IG filters and want to get that kind of thing in-camera for instance. Same kind of market as those cheap lens mods for putting over mobile phone camera for throwaway snaps for FB and IG but at massive markup.

I don't mean that snarky as for some that may be enjoyable passtime and who am I to judge, if they enjoy that kind of thing I'm cool with it even if isn't my bag. What I don't get is given the price range they are a bit much for what is basically a toy so imagine they would be out of budget for those people, I know several friends who like that kind of thing but they'd consider anything touching triple figures way too much. For serious photo amateur and creative industry people who would consider the price very low and well within range at kit lens kinda price they are just a low quality gimmick so not sure who these are aimed at? Perhaps there is some other niche I'm missing (likely).