Canon PowerShot

Long Zoom In A Small Package: Canon Introduces PowerShot SX740 HS Digital Camera

Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers

MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.

You can preorder the Canon PowerShot SX740 HS at Adorama (Shipping Begins August 20, 2018)

“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”

Featuring a DIGIC 8 Image Processor, dual-sensing image stabilization, automatic image transfer, feature assistant and a 3.0-inch LCD screen that rotates 180 degrees, the PowerShot SX740 HS helps make transitioning away from smartphone photography fun and easy. With high-speed continuous shooting up to 7.4fps, an ergonomic design and built-in Wi-Fi®** and Bluetooth®*** technology, you can easily capture life’s greatest moments with the PowerShot SX740 HS.

Availability and Pricing

The PowerShot SX740 HS will be available for purchase in late August for $399.99****. To purchase this product or for more information about Canon U.S.A products, visit http://shop.usa.canon.com/.

Chaitanya

EOS 6D MK II
Jun 27, 2013
1,128
210
33
Pune
Looks OK for the price, that f6.9 aperture is quite worrying wouldnt mind a shorter but slightly brighter lens.
 
Mar 15, 2017
5
1
This makes sense. Low price point, trying to reach people who just want a bit more from their cell phones. The optical zoom reach is far beyond anything a cell phone can do. While the 1/2.3" sensor is probably boring and inadequate to most canon rumors readers, it should be more than ample for those looking for something to fill in the gaps of their cell phones abilities.

I think Canon and Nikon are right to make these super zooms. It's really about the only common need that a cell phone just won't be able to do for your average consumer taking snapshots.
 
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snappy604

EOS RP
Jan 25, 2017
259
121
definitely becoming niche.. though the compact cameras tend to have fair functionality and cost effective underwater cases... so still some uses :)
 

Canon Rumors Guy

EOS 1D MK II
Jul 20, 2010
7,750
382
Canada
www.canonrumors.com
Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers
MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.
“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”
Featuring a DIGIC 8 Image...
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