Industry News

Lytro is Leaving the Consumer Camera Business

It looks like Jason Rosenthal, the CEO of Lytro has decided to switch gears and focus the company on developing a light field virtual reality platform.

Jason Rosenthal writes on his blog:

little over a year ago at Lytro, it became clear to me that we needed to drastically change the direction of our company. We’d already built two generations of consumer Light Field cameras and were deep into development on our third and fourth generation models. But I was increasingly filled with doubt about our product strategy and direction. Were consumer cameras really our biggest and best opportunity? If not, what should we be focused on instead? Could we pivot dramatically with so much invested in our current direction?

I’d joined Lytro in early 2013 with the conviction that Light Field technology had the potential to be even more transformative to imaging than the transition from film to digital 15 years earlier. Lytro initially gained attention for the ability to refocus pictures after the fact but the implications of Light Field technology run far deeper. Read the full story

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