Insta360 is excited  to announce its new, groundbreaking flagship camera: Insta360 X4. Much-anticipated 8K 360° video, plus 5.7K60fps and 4K100fps, add unparalleled image quality to the endless creative possibilities of 360° capture, including the ability to “shoot first, point later” and the Invisible Selfie Stick effect. X4 also doubles as a traditional action cam, with its Single-Lens Mode now upgraded to smooth, ultra-wide 4K60fps.

This premium imaging arsenal is supported by a powerful 5nm AI chip, a smart control system with features such as Voice and Gesture Control, and vastly improved battery performance with a 135-minute run time. A host of AI-powered shooting and editing features make it easy to capture and share unique, creative shots. New, removable lens guards for X4 will also be a very welcome addition, providing convenient, robust protection and peace of mind.

All of this in a tough, pocket-sized device makes X4 the new, essential tool for action enthusiasts, casual creators, and professionals alike.

“8K will be transformative for creators as reframed video now holds its own alongside footage shot on regular cameras. But X4 isn't just about image quality, it's designed to be the most robust, easy-to-use 360° camera ever, no matter your experience. This idea was at the heart of a lot of the changes we made,” JK Liu, founder of Insta360 explained.

Insta360 X4 is available to order from April 16th, 2024 at B&H Photo for $499

Incredible third-person views in 8K and high-res slow motion.

It's finally here! 8K30fps is our highest resolution ever for a 360° action cam and it looks incredible! With 360° video, creators can choose any angle after filming (known as reframing), like going back in time and pointing the camera! This makes X4's 8K resolution a real game-changer because the footage remains incredibly detailed and sharp, even after reframing– perfect as high-quality, standalone clips or for seamless integration into any edit.

And the upgrades don't stop there. For action shots or slow motion, 60fps 360° video is now available at 5.7K for smoother, sharper images. There's also a new 4K100fps setting for glorious, cinematic shots at 4x slow-mo.

Whatever the resolution or frame rate, 360° shooting with X4 offers unique benefits like the Invisible Selfie Stick effect, creating impossible third-person views that look like they were shot on a drone or with a personal camera crew! That extends to photos too, with X4 capable of 72MP 360° photos, now with built-in AI denoising.

With Me Mode, X4 can even automatically frame the subject in the shot, while keeping the selfie stick invisible. Now at a whopping 4K30fps (up from 1080p with X3) or 2.7K120fps, that means ready-to-share flat video clips with zero reframing!

Get two cameras in one.

That's right! X4 doubles as both a 360° camera and a regular wide-angle action cam. When you know exactly what you want to shoot, like a first-person POV from a chest-mounted position, simply switch to Single-Lens Mode for an immersive, wide-angle video.

This has been souped up for X4 with super smooth 4K60fps, and an ultra wide 170° view with MaxView at an upgraded 4K30fps.

A true action specialist.

X4 doesn't just withstand the rough and tumble of adventure, it embraces it! How's this for some action credentials?

  • Removable Lens Guards: A key upgrade for X4. Easy to apply and remove at a moment's notice. Two options include Standard Lens Guards (free with the camera) or the Premium Lens Guards, made with tough, scratch-resistant, tempered glass for action-ready ruggedness.
  • 2.5″ Corning® Gorilla Glass® Touchscreen – Bigger, tougher, and super responsive for on-the-go use.
  • FlowState Stabilization & 360° Horizon Lock – X4 delivers smooth, level shots, no matter how intense the action.
  • 135-Minute Run Time at 5.7K30fps – A huge new 2290 mAh battery offers genuinely impressive 67% longer run time than X3!
  • Seriously Waterproof – Take X4 down to 33ft right out of the box, or for seamless 360° underwater stitching, try the Invisible Dive Case for shooting to 164ft.
  • Cold-Weather Resistant – Handles temperatures as low as -4ºF (-20ºC) with ease.
  • Creativity made easy.
  • No matter what you're into, X4 makes it simpler than ever to capture incredible footage!
  • Got the camera mounted out of reach? No problem! Use hand gestures to start/stop shooting or take a photo (known as Gesture Control), or use voice commands courtesy of Voice Control 2.0.
  • Timed Capture lets you schedule X4 to power on, record, and shut itself off automatically. Perfect for capturing a sunrise without having to wake up!
  • X4's creative shooting modes have also had some major upgrades:
  • Bullet Time – our signature Matrix-like slow-mo shot, now up to 5.7K120fps or 3K240fps.
  • 8K TimeShift – a mind-bending hyperlapse in sensational 8K resolution.
  • 11K Timelapse – watch time fly and capture the magic in between moments.
  • Other fun tools to try with X4 include the Motion ND effect, for adding cinematic motion blur without an ND filter. For runners and riders, try overlaying data like GPS, speed, and power from your Garmin device or Apple Watch in your video, with a choice of interactive stats dashboards (applied in the Insta360 app).

Smart, AI-powered editing.

The Insta360 editing suite has options for creators of all levels, from one-tap, zero-effort AI edits, to fully customized manual editing.

Reframing in the Insta360 app has two upgraded options. With Quick Edit (formerly known as Snap Wizard), simply move your phone or use the virtual joystick to point the camera. Editing your 360° video is now easier than playing a video game and just as fun! The reframed clips are immediately saved and ready to share!

For a fully hands-off approach, try AI Edit. Insta360's algorithm handles the entire reframing process, now faster with improved subject detection. The Insta360 app also has Shot Lab, where creators can find 30+ viral-worthy effects that can be edited in just a few taps.

For creators who prefer a desktop workflow, the recently updated Insta360 Studio is a highly flexible editing tool for seriously clean, ready-to-share edits at maximized resolution, compatible with both 360° footage and regular flat images.

Both the mobile app and desktop software are also free to use, no subscription required!

Besides this, Insta360 has just launched Insta360 Reframe, their own plugin for Adobe Premiere Pro! Creators can reframe 360° files shot on X4 directly in Premiere Pro for a smoother workflow with minimal exporting and maximum image quality.

Go to discussion...

14 comments

  1. Canon has the prototype 360 / 180 camera.
    If Canon can release this uear and everything can compete this X4.
    It would be better than V10.
    But I don\'t think Canon can sell 500usd for this. V10 is selling 399usd...
  2. Canon has the prototype 360 / 180 camera.
    If Canon can release this uear and everything can compete this X4.
    It would be better than V10.
    But I don\'t think Canon can sell 500usd for this. V10 is selling 399usd...
    You need compelling software for this as well, does Canon have that? Insta/gopro/etc all have companion software for desktop and mobile to easily get impressive results out of the footage.
    Judging from DPP4, Canon considers off-camera software an afterthought.
  3. You need compelling software for this as well, does Canon have that? Insta/gopro/etc all have companion software for desktop and mobile to easily get impressive results out of the footage.
    Judging from DPP4, Canon considers off-camera software an afterthought.
    I really don't think Canon can do a free software with this price.
  4. I have both the X3 and the V10. And I tend to use the V10 more. The X4 desperately needed 8K because the resolution is used to cover the entire sphere. My X3 had 5.7K which means for any given frame, the image was closer to 1080p than 4K. It was brutal how low res the video actually looked. And the footage was really embarrassing to mix in with my normal 4K footage. I will admit that it\'s fun to use the X3/X4 but once the novelty wears off, you realize that it\'s hard to actually use the footage. I take both the V10 and the X3 on trips and the V10 definitely integrates with other footage much better and it\'s true 4k versus the often sub 1080p of the X3.

    All that said, the X4 has looked impressive in the demo footage we\'ve seen. If I can get someone to pay me decently for my X3, I might consider getting the X4.
  5. But I don\'t think Canon can sell 500usd for this. V10 is selling 399usd...
    I do not think Canon needs to compete with Insta360 solely on price.
    I also do not think Canon needs to sell as many as Inst360 does.
  6. You need compelling software for this as well, does Canon have that?
    For people serious about VR, the Insta360 software is in the way.
    For people casual about it, the Insta360 software is perfect.
    They have had a hard time capturing the serious crowd while Canon did it instantly with the Dual Fisheye lens.
    On the other hand, Powershots are not usually targetted at serious people.
  7. I really don't think Canon can do a free software with this price.
    Canon is good at releasing APIs which is all that I care about.
    It is kind of interesting how little third-party software results from it.
    The software I write is very niche.
  8. I do not think Canon needs to compete with Insta360 solely on price.
    I also do not think Canon needs to sell as many as Inst360 does.
    At least Canon prototype mention 8k 30p and 4k120p.
    The size is the same as V10. I hope the sensor size is 1 inch.
    I love X4 after watch youtube review but I heard X3 has many problems so I don't really trust the company from China.

    The 360 view is good for family gathering.
    V10 style doesn't need the tripod.
  9. Canon is good at releasing APIs which is all that I care about.
    It is kind of interesting how little third-party software results from it.
    The software I write is very niche.
    can you provide a link? I'd be interested in writing some stuff
  10. Have the x2 and will get the x4. Its a fun camera. Incredibly easy to use. Super easy to tag along for casual footage, water shots, rides and funny family stills. Stabilization is unbelievable. Editing has a learning curve, but software has improved.
  11. Have the x2 and will get the x4. Its a fun camera. Incredibly easy to use. Super easy to tag along for casual footage, water shots, rides and funny family stills. Stabilization is unbelievable. Editing has a learning curve, but software has improved.

    I used a X2 for a year, was great! However I felt it was lacking in low light performance (which I needed).

    The software was good, but pretty sure it's improved a lot since. Many users, more R&D budget. Insta360 did a stellar job with this line-up imho. Easy to use, lots of power-features to make your life easy. Wish Canon would invest in similar ways in their software suite, which feels dated and clunky by comparison.

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