Ronkonkoma, NY – May 9, 2019 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is celebrating Mother’s Day with a special promotion, offering incredible savings on 11 Global Vision Art and Contemporary lenses and its Mount Converter. Renowned for its uncompromising performance, Sigma’s Art and Contemporary lenses and Mount Converter help the family storyteller capture the magic moments. Sigma Ambassador, Meg Loeks, comments on the artistry and significance in the every day, “I can't emphasize enough how important it is to document my family's story. The little things really are the big things and capturing these every day moments is easy with my Sigma lenses. My go-to favorite, the Sigma 35mm F1.4 Art lens, captures the emotion and depth of these passing moments in a way smart phones are not capable of. I can effortlessly document our days while being present and close to my children, enjoying moments that unfold before me.” Through May 20th, 2019, shoppers can save up to $150.00 USD on some of Sigma’s magic-making lenses.
Sigma Mother’s Day Promotion Details*:
High-Performance Art Prime Lenses:
- Sigma 35mm F1.4 DG HSM Art ($899 Retail Price): The true Sigma flagship, perfect for a high-quality, wide-angle perspective on landscapes, portraits, still-lifes, close-ups and casual snaps – $100 rebate
- Sigma 50mm F.4 DG HSM Art ($949 Retail Price): A higher standard of excellence, re-engineered for high megapixel DSLRs – $100 rebate
- Sigma 85mm F1.4 DG HSM Art ($1,099 Retail Price): Perfect portraiture with passion, capture that editorial shot, weddings, family shots and more – $100 rebate
Versatile Art Zoom Lenses:
- Sigma 18-35mm F1.8 DC HSM Art ($699 Retail Price): The first and fastest of its kind, great for video production – $100 rebate
- Sigma 24-70mm F2.8 DG OS HSM Art ($1,199 Retail Price): A modern workhorse, flagship of the Art lineup – $100 rebate
- Sigma 50-100mm F1.8 DC HSM Art ($999 Retail Price): Prime IQ with zoom versatility, F1.8 through the entire zoom range – $100 rebate
Compact, Bright and Fast Contemporary Prime Lenses:
- Sigma 16mm F1.4 DC DN Contemporary ($399 Retail Price): A high-performance prime, designed to minimize flare and ghosting – $50 rebate
- Sigma 30mm F1.4 DC DN Contemporary ($289 Retail Price): Light and bright meets Contemporary compactness with Art line image quality – $50 rebate
- Sigma 56mm F1.4 DC DN Contemporary ($429 Retail Price): Impressive construction and image quality, smooth autofocus makes nice with video production – $50 rebate
Affordable, Performance-driven Contemporary Zoom Lenses:
- Sigma 100-400mm F5-6.3 DG OS HSM Contemporary ($649 Retail Price): Powerful yet compact, take it in the field for flawless wildlife and travel shots – $150 rebate
- Sigma 150-600mm F5-6.3 DG OS HSM Contemporary ($939 Retail Price): Portability meets versatility, never miss the thrilling action shot on the field or in the wilderness – $150 rebate
Canon has lowered production and stated that they do not plan on steep discounts for the rest of the year, but I expect to see them in any event on some products. Canon really needs mirrorless models to take off, they are throwing everything at it, so that may be where we see good deals as they try to gain traction. If they are successful, it hurts Sigma because they have no true RF compatible models.
I see that Canon is really aiming at the professional market with most of their RF glass - people who are willing to pay those high prices; while seeing that consumers will no longer continue to bring the bulk of money into the entire segment of their enterprise.
The pros will have to pay more for what they get and I hope it will lift Canon into producing high quality stuff like we now see on the RF lens lineup. I'm especially looking forward to Canon lifting their sensor technology along with their great new glass.
Given the fact, that Sigma 18-35 is an APS-S (Crop Sensor) lens although mannufactured in Canon EF (not EF-S) mount, images taken with a Canon FF cameras and the lens, would feature a massive vigneting across the entire zoom range but the 35mm end. AF speed would be also largely messed up in result.
Sigma 18-35 is a F1.8 (T2.0), two full stops faster than the Canon lens you are referring to. I hope it explains.