The All-in-One RF Travel Lens Provides High-End Features Such as Nano USM at an Entry-Level Price Tag
MELVILLE, N.Y., July 8, 2019 –Introducing the next travel companion for photographers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the sixth lens in the RF family, the RF 24-240mm F4-6.3 IS USM telephoto zoom lens. As the first telephoto zoom lens designed for EOS R and EOS RP full-frame mirrorless cameras, the compact and lightweight 10x zoom RF 24-240mm provides photographers high-quality images and video capture at a budget-friendly price point.
The PowerShot G7 X III and the PowerShot G5 X Mark II are the New Powerhouse Cameras for Visual Creators and Advanced Amateurs
MELVILLE, N.Y., July 8, 2019 – Ansel Adams, one of the greatest landscape photographers once said, “You don’t take a photograph, you make it.” Never have truer words been spoken as digital photography has evolved and storytelling is shared through multiple mediums. Providing visual storytellers more options to bring their imaginative visions to life, Canon U.S.A., Inc., a leader in digital imaging solutions, introduces the PowerShot G7 X III and the PowerShot G5 X Mark II cameras. Successors to the PowerShot G7 X II and PowerShot G5 X respectively, these new cameras usher in a plethora of new and innovative functionalities. Depending on the model, new innovative features include live-streaming available with YouTube* (via wireless connection), a pop-up electrical viewfinder (EVF) and 4K video shooting.
For all the internet hate Canon gets, they continue to do what you’re supposed to do as a company, sell more things than anyone else, and according to the latest numbers, Canon has done just that. In 2018, Canon increased its market share globally by 3.9%.
Now, it’s not all positive, as the digital camera market fell 22% in 2018. Which means Canon has a bigger piece of a smaller pie.
The top 5 camera companies control 85.2% of the global camera market.
Top 5 camera manufacturers by market share globally:
Canon 40.5% (+ 3.9)
Nikon 19.1% (- 2.7)
Sony 17.7% (- 0.7)
Fujifilm: 5.1% (+ 1.3)
Olympus: 2.8% (+ 0.1)
It looks like Sony continues to eat into Nikon’s market share, and I imagine is a second system for a lot of Canon shooters.
Canon will officially announce the Canon RF 24-240mm f/4-6.3 IS USM this week, with shipping coming in early September on its own as well as in a kit with the EOS RP.
We’ve known about this lens since its development was announced back in February ahead of the CP+ show alongside 5 other RF mount lenses. Only the RF 85mm f/1.2L USM has started shipping at this point.
Below is more about the Canon RF 24-240mm f/4-6.3 IS USM from Canon themselves. We won’t directly link to the source of the information below to protect the retailer.
Both the Canon PowerShot G5 X Mark II and Canon PowerShot G7 X Mark III are scheduled to be announced later this week alongside the new RF 24-240 f/4-6.3 IS lens. Both of the new PowerShot cameras will begin shipping in early August.
The RAW burst mode of 30fps seems quite impressive for both cameras, though there are some caveats according to Nokishita.
The continuous shooting performance of the Canon “Powershot G5 X Mark II” and “Powershot G7 X Mark III” is 20 fps during one-shot AF and 8.0 fps during servo AF (G7 XIII: 8.3 fps?), RAW burst It seems that 30 frames per second only in a specific mode.