Imaging-Resource sat down with Sigma at the CES show that wrapped up last week in Las Vegas to talk about the new Sigma 50mm f/1.4 Art lens they announced.
It turns out Sigma's goal isn't to top the Canon 50's in performance, but to get as close as possible to the new king of resolution, the $4000 Zeiss Otus 55 f/1.4.
“But the most impressive information we gleaned? When discussing their goals of image quality and sharpness for the lens, Sigma mentioned they're confident they'll surpass competitive products from Canon and Nikon and are instead gunning for Zeiss's new 55mm Otus lens. It's a serious claim. The Zeiss 55mm f/1.4 Otus lens — with its $4000 price tag — is squarely aimed at high-end professional shooting such as fashion, advertising and editorial work.”
A lofty goal indeed.