Prior to the latest announcements from Canon, it was also rumoured that Canon would be adding 4.2.2. internally to the Canon Cinema EOS C200 and RAW video output to the Canon EOS R when using an external recorder such as the Atomos Ninja V.
The Canon EOS R raw recording may have originated with the following tweet from @CanonUSApro. Canon USA later backtracked and said they were talking about photography RAW, but that honestly made zero sense to us or anyone else.
As for 4:2:2 internal 4K being added to the Canon Cinema EOS C200, the person that sent that to us was correct about some other things, so we're not sure what to make of it.
NAB doesn't start until tomorrow, and the big start is on Monday, so there is a possibility we'll see another announcement from Canon before the doors open in Las Vegas.
Some have suggested all of this may have been a “troll” from Canon USA, but that's simply not the way Canon USA works, they don't like rumors or rumors sites and I doubt they'd get in on the fun.
On top of all that, I would see such a feature addition like this as a signal that Canon really is stepping up their game/mindset for DSLR/MILC video competitiveness going forward. Canon appears more attentive to market forces offered by Nikon than they do Sony, which is just fine. Nikon announces ProRes RAW partnership with Atomos, and now we see Canon reacting (as rumored) so as not to cede that desired advantage to their largest rival. Please may it all come true!
Honestly, I thought both of those were unlikely but I was hoping to be proved wrong.
And why would they post a poll about a feature (RAW output with stills...think tethering)? I’ve been tethering RAW into Lightroom for years. Yeah, I’m sure thats what they really meant... look ProRes Raw makes a ton of sense for this camera consodering the competition and Canon didnt jump into the FF MILC market to play Second fiddle
Ever since they accidentally discovered “fire from the Gods” and established DSLR video with the 5D Mark II, Canon has been content to play second fiddle with video features on their prosumer stills camera lines to protect their higher end Cinema EOS cameras. I agree it would be a good move for them but was skeptical from the beginning. We’ve been faked out several times by these rumors in the past.
From a business standpoint, one can understand the risks of cannibalization; from a “let’s make a great product” perspective, one cannot. I hope they end up implementing RAW, because it would signal a change in mindset. But skepticism reigns.
If only by a collusion between all the major market players (Canon, Fuji, Nikon, Sony, ...)?
I really cant here this tinfoil theory anymore :-D
What are the reasons that video production companies use cameras like the c300/700, reds, alexas, etc?
It is the professional and industry proven standards these cameras offer. Like XLR, proper Audio interfaces, buttons for all video settings, options for handles (build in, not attached with weird cages), big screens, SDI outputs, recording features to high end memory mediums like SSDs, reliability, raw, ports for everything, ..
If Canon would offer EXACTLY the same video quality from a c300 in a Canon EOS R II - than professional production companies would STILL not care about it. They would still not switch from the bigger and dedicated movie cameras. Nobody using a c300 and above would switch down to a mirrorless (unless the size is crucial and needed for a certain shot).
Canon does not need to "protect" the cinema line.
Thats like saying General Motors builds bad SUVs to "protect" their trucks....
Why do all high end video cameras look alike? Why do all stills cameras look alike?
Ergonomics! For video, you need a form factor that lens itself to shooting movies and access to the controls for shooting movies.... as a result, all decent video cameras tend to look alike.
Ergonomics! For stills cameras, you need a form factor to let you hold the camera steady and access to a different set of controls. That's why all still cameras look alike. Yes, I know a 1DX2 looks different than an M50, but when you look at the two of them, it is obvious that they are still cameras because they look like stills cameras!
You can't make a "pro movie" camera out of a "pro stills" camera because it is the wrong form factor and has the wrong controls.
I totally agree with you- unleashing video features in stills cameras would just provide access to more people and further widen Canon’s audience.
It’s the old adage that Steve Jobs used— cannibalize yourself before someone else does. Sony is already cannibalizing Canon from a MILC video perspective.