Multiple folks have told me that Canon has been vague about pricing, but that the Canon EOS R3 would undercut both the Sony Alpha a1 ($6498) and Canon's own EOS-1D X Mark III ($6499) at launch.
One source did say that they think the EOS R3 would launch at $5999 based on hints from a couple of people at Canon.
That price definitely doesn't fall under “affordable”, but it would be a pretty big achievement when compared to the Sony flagship, which doesn't have a full-size gripped body.
There will be some more information to share about the Canon EOS R3 in the next few days.
Canon EOS R3 Features:
- Full-Frame Stacked BSI CMOS Sensor
- Eye Control AF, Dual Pixel CMOS AF
- Subject Tracking with Deep Learning
- Continuous Shooting Up to 30 fps
- Integrated Vertical Grip
- Weather-Sealed Construction