Canon's Lens Future
The source admits this is a wild concept and comes from a third party. The third party is in a position that this type of knowledge is possible.
I received the following information. Even the source says take it with a large grain of salt.
Over the next decade, Canon will go all “L” EF lenses and EF-S lenses. There will be no NON-L EF lenses produced.
The source claims the following. This is a direct quote.
50mm f/1.4 will be replaced by a new upgraded Pro-grade 50mm f/1.4L at $600-700, even at $700 its still about half the cost of the 50mm f/1.2L and in the reach of most people shooting for say, the 50mm f/1.4 Sigma…
It will offer faster AF than its bigger brother due to lighter focusing groups, and possibly better optical performance due to improvements in glass and coatings…
The old 50mm f/1.4 will be discontinued, as will the 24, 28 and 35 non-L primes, all of which replaced with a 35mm f/1.4 EF-S lens that will be less than $400 and feature a build quality close to the 15-85 (Ie very solid)
I have never heard anything like this previously. It may be worth discussing and drawing out other folks that may have some knowledge on the subject. This is a rumors site, this felt worthwhile posting, even if it's complete poppycock.
I will say the price points are likely way off. I can't see a 35 1.4 coming in under $400. The 50 1.4L with better optics than the 1.2L? I'm not sure about the likelihood of that either.