The great folks at Lensrentals.com have compiled their list of the most popular rental gear for 2018. Canon is well represented on the list along with Sony.

  1. Canon EF 24-70mm f/2.8L II
  2. Canon EF 70-200mm f/2.8L IS II
  3. Canon EOS 5D Mark IV
  4. Canon EOS 5D Mark III
  5. Sennheiser G3 Wireless Mic Kit -Freq A
  6. Sony Alpha a7S II
  7. Sony FE 24-70mm f/2.8 GM
  8. Canon EF 35mm f/1.4L II
  9. Canon EF 50mm f/1.2L
  10. Sony Alpha a7 III
  11. Sony FE 70-200mm f/2.8 GM OSS
  12. Canon EF 70-200mm f/2.8L
  13. Canon EF 100mm f/2.8L IS Macro
  14. Zhiyun-Tech Crane-2 3-Axis Stabilizer
  15. Canon EF 16-35mm f/2.8L III
  16. Canon EF 100-400mm f/4.5-5.6L IS II
  17. Panasonic GH5
  18. Sony Alpha a7R III
  19. GoPro HERO6 Black
  20. Nikon D750

I'm not surprised seeing the Canon EF 70-200mm f/2.8L on the list, for what it costs, the performance is fantastic for those that don't need image stabilization. I am a bit surprised to see only the D750 make the list, although inventory challenged for the D850 may have skewed those numbers.

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8 comments

  1. But the 5D Mark III, when you can rent the Mark IV instead? Odd. I'd expect the expensive 5DSR before the III.
    Right now the difference in rental cost isn't very much, but I bet back in January the Mark III was "cost advantaged."
  2. But the 5D Mark III, when you can rent the Mark IV instead? Odd. I'd expect the expensive 5DSR before the III.
    Maybe the Mark IV was booked. I have a feeling a lot of these rentals are for video productions, which often have fixed production schedules.
  3. Maybe the Mark IV was booked. I have a feeling a lot of these rentals are for video productions, which often have fixed production schedules.
    Maybe you already have a 5D3 and want another backup for an important event. And you want to use the same type.
    Maybe you want to buy a 5D3 as it is much cheaper than the 4 and try it out first.
    Maybe... ;-)
  4. That list shows how video is very important according to almost everything on that list.. The funny thing to me is that imo the 24-70mm or both that and the 70-200mm might be the only items that is probably rented for photos more than video.

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