Industry News

The Most Rented Gear of 2017 at, Canon Dominates

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1 Canon EF 24-70mm f/2.8L II 11 Canon EF 24-105mm f/4L IS
2 Canon EF 70-200mm f/2.8L IS II 12 Canon EF 100mm f/2.8L IS Macro
3 Canon EOS 5D Mark III 13 Canon EF 100-400mm f/4.5-5.6L IS II
4 Canon EOS 5D Mark IV 14 Canon EF 85mm f/1.2L II
5 Sony Alpha a7S II 15 Canon LP-E6N Battery
6 Sony NP-FW50 Battery 16 Nikon D750
7 Canon EF 50mm f/1.2L 17 Sennheiser G3 Wireless Mic Kit -Freq A
8 Sony FE 24-70mm f/2.8 GM 18 Sony FE 70-200mm f/2.8 GM OSS
9 Canon EOS 6D 19 Canon EF 35mm f/1.4L II
10 Canon EF 70-200mm f/2.8L 20 Canon EF 16-35mm f/2.8L III

A couple of things on the surprise me, firstly the EF 70-200mm f/2.8L. There’s absolutely nothing wrong with the lens, and if you’re shooting sports, the IS really isn’t needed. The second surprise for me is how high on the list the EF 50mm f/1.2L is, I didn’t think it would be outrenting the EF 85mm f/1.2L II or the EF 100-400mm f/4-5.6L IS II.

Looking at the list, I think Canon is still doing pretty well in the United States, and it’s going to take a lot more from Sony to surpass Canon in marketshare.

You can read all of the rental lists over at

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