There have been countless rumors and opinions of whether or not Canon will be bringing an APS-C camera with an RF mount to market to take the place of the Canon EOS 7D series of DSLRs. Most of the information has been quite vague through the years.

I have been told that Canon has actively been doing market research with select pros and others to see if there is a real demand for such a camera.  The EOS M line of Canon cameras is in a state of unknown, though I have reported a few times that the EOS M lineup will ride off into the sunset in its current form in favor of the RF mount.

There are zero plans for Canon to make RF-S lenses, and I think this makes a ton of sense.

I still think we're going to see one someday, but I don't know what sort of timeline we're looking at. Canon still needs to work on the full-frame lineup, especially when it comes to new and “affordable” camera bodies to replace the EOS R and EOS RP.

I have more information on this topic that I'm going to keep internal for the moment while I try to pry more information from various sources.

More to come…

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225 comments

  1. For the market research team: I want a fast responsive camera with pro features in a body I can afford, and I'm ready to compromise on the sensor for it.

    My 7D and 7DII attest to that....
  2. Canon can't cede the APS market to Fuji or now Nikon and maintain its revenue stream. Polling professionals is like asking someone who just bought a Porsche if he'd be happy with a Volkswagen. The Rebel line is important to bring in new customers, keep a high percentage of current users and to fend off other industry players. A low function, low price full frame camera still needs (so far) expensive lenses and may not be the best marketing strategy.
  3. Simplifying mounts is not a bad idea. It's amazing how many people still don't know which lens fits which camera.
    Facebook photography groups are full of questions like: I just purchased a Rebel X, will this or that lens fit on it?
  4. I can already picture a "Rebel" branded APS-C mirrorless camera. Eventually as technology moves on, whether that's 5 years from now or 15 years from now, it's not going to make sense for Canon to continue producing mirror-slapper tech and EF lenses just for their low end options.
  5. I can already picture a "Rebel" branded APS-C mirrorless camera.
    In Japan, that has already happened. There, the M50 is called the Kiss M. Kiss is also the branding of their low-end DSLRs.
  6. The Un corrected vignette on the RF24-240 looks suspiciously like a lens that would work better on aps -c

    Indeed.

    I decided to compare it to my 18-200 EF-M Tamron, and it looks like, within the cropped area they are about the same (and it's minimal)--I refer here to the barrel/fisheye distortion. I'm just eyeballing it but that's what I got.
  7. I think that an ASPC R-mount camera makes a lot of sense, and if so, it should be supported by a few RF-S lenses. You can them mount RF and RF-S lenses without an adapter, similar to mounting EF and EF-S on a crop DSLR. The difference would be that you could also mount an RF-S lens on a full-frame camera, which would then switch into crop mode. This wasn't possible with DSLRs due to mirror clearance issues.

    Such a system would provide a clear upgrade path, unlike moving from M to R.
  8. Simplifying mounts is not a bad idea. It's amazing how many people still don't know which lens fits which camera.
    Facebook photography groups are full of questions like: I just purchased a Rebel X, will this or that lens fit on it?
    So true. I find negative Amazon reviews on lenses where people hammer the product for not fitting on their camera. That’s not a bad product. That’s a bad customer.
  9. canon please dont waste R&D/Production and factory resources (their a waste) "I know the birders and etc will come at me full force with there anger" but APSC is just a waste in my opinion
    on this camera its not needed lets improve on already stellar R5 & R6 cameras and R3/R1 cameras
  10. So true. I find negative Amazon reviews on lenses where people hammer the product for not fitting on their camera. That’s not a bad product. That’s a bad customer.
    lmao bka folks who just buy cameras too look cool and waste their money
  11. Unless Canon can produce a ~$750 full frame R camera, then they'll need a crop body with an RF mount to attract the entry level market. The M line is good, but it's a locked-in system without the ability to mount/upgrade to Canon's amazing new RF lenses.

    I think the M line was a massive misstep.
  12. Every time this comes up, self-styled experts will opine that there is no longer any market for APS-C. I cannot say for other niches, but those who express these opinions completely fail to understand the nature photography niche and understand how big it is. We're not necessarily talking about pro nature shooters here, but general bird and macro photographers. The niche is massive. Who do you think buys all those high end binoculars and scopes. The simply fact is if you use FF, you inevitably end up cropping it to less than APS-C size - I mean nearly every photo. I shoot FF as well. I am speaking from experience.
  13. Unless Canon can produce a ~$750 full frame R camera, then they'll need a crop body with an RF mount to attract the entry level market. The M line is good, but it's a locked-in system without the ability to mount/upgrade to Canon's amazing new RF lenses.

    I think the M line was a massive misstep.
    No need for a "Canon" lens on a M-50 or M6. There are Sigma lenses which work wonderfully
  14. Much bla bla about nothing. CR has been on this same rumor for years. Canon's M50 and M6 sell very well. Despite the cry over APSC. People just don't care. Sigma lenses work perfectly well. The M50 or M6 isn't the answer for apsc lens sales. No need to try an fix what isnt broken.
  15. Unless Canon can produce a ~$750 full frame R camera, then they'll need a crop body with an RF mount to attract the entry level market. The M line is good, but it's a locked-in system without the ability to mount/upgrade to Canon's amazing new RF lenses.

    I think the M line was a massive misstep.
    A lot of camera manufacturers wish they could, “misstep” into Canons sales figures on the ‘M’. “Whoopsie! We’re selling more cameras than anybody!”
  16. Dear internal Canon discussion team: you can count at least both on PhilRP and me for a fast, responsive ML 7D II successor with decent low light performance :D. And I am pretty sure there are more future users you can make happy. If this world really deserves something, then it is a bit more happiness :giggle:. Plus, "7" stands for luck at least in Western mythology and fairy tales.
  17. The EOS C70 has a crop factor that "varies" (4096 or 3840 4K pixels) if you measure the diagonal or the width, between the size of an APS-H 1,37x to APS-C 1.5x sensor, that's bigger than the "past" cameras from Canon, 1.6x crop EF-S lenses (and EF-M), APS-H never had a dedicated lens mount, it just used FF lenses (if we exclude Cine lenses).

    Canon already makes an EOS R 0.71X speed booster for FF EF lenses that is roughly equivalent to 1.4X crop factor (similar to the APS-H from the past), the de facto Super 35mm film from the cinema industry, this could be an hint, Canon should stick with this "useful" crop factor also for the future EOS R7, as someone already said in this thread, some Canon RF lenses like the 24-240mm or the 24-105mm F4-7.1 have a reduced image circle that could fit well with a crop sensor and 1.4x seems more appropriate than the "old" 1.6x crop.

    Canon RF extenders aren't anymore as versatile as the EF extenders, no more 70-200mm compatibility and even with the new 100-500mm it's less practical than it was with the 100-400mm, but if the future R7 is just a mini R5 (or R3) some photographers could like to use a digital extender instead than an optical extender (even if it's much more expensive), in the past birders and any photographer searching the extra reach used the 7D and similar cameras just for this (and macro), obviously to make this trick work the future EOS R crop cameras should have a pixel number that is similar to the FF equivalent model, the future R7 to be considered a mini R5 needs to have roughly 45MP, otherwise the crop "advantage" is useless (the 7D was considered a mini 1Dx an both had the same amount of pixels).

    If Canon don't want to make RF-S lenses (it makes sense) an APS-H 1.4x crop sensor is the way to go, the EOS R to EF 0.71X adapter already exist, Canon could make an RF to RF version too.

    An R7 with 45MP sensor like a mini R5, but at a price point that is lower than the R6 could be a massive success, many photographer just want a pro body without the need of a FF sensor, I think many 7D and 7DII photographers, but also 40D 50D 60D 70D 80D and 90D shooters looking for an "upgrade" to mirrorless will love to buy such a camera, it could be the first step to RF mount before eventually upgrade to FF.

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