Stolen from 1001 Noisy Cameras
This sales chart is from North America. What I find surprising is where the D90 is placed on the chart. I expected it to be higher.

I spoke with 2 retailers in the last week and both said dSLR sales have been soft in general. There have been a few exceptions, both said the XSi was selling like gangbusters and they'd both sold their expected allotment of 5D2's. Both stores have D90's in stock as well as D700's, neither has ever run out of stock on the cameras. Economics?  or is the prosumer market showing signs of saturation?

The death of Canon doesn't appear to be imminent.

The Chart

B4 Now Camera Name Price
1 1 Canon A590 ISgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $120 (down $7)
4 2 Canon SD1100 IS bluegif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $164
3 3 Canon D-Rebel XSi w/18-55 EF-S IS, black [Top DSLR] gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $655
5 4 Canon SD790 IS silvergif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $205 (down $15)
6 5 Canon SD880 IS silver [Top Wide] [Hot]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $267
15 6 Canon G10 [Jump]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $464 (down $24)
2 7 Canon SD1100 silvergif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $171
NEW 8 Sony A300 w/18-70 DTgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $600 (corrected)
7 9 Panasonic FZ28K [Top Hyperzoom] [Top Zoom]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $303
8 10 Panasonic TZ5Kgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $230 via Vanns
9 11 Canon SX10 IS [Hot]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $373
NEW 12 Kodak C713 pinkgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $80 (down $10)
14 13 Canon SD1100 pinkgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $165
RE 14 Nikon D40 w/18-55 DXgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $440 (down $16)
23 15 Nikon D90 w/18-105 DX VR [Jump]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $1220
12 16 Sony W120 blackgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $149
13 17 Panasonic TZ5Agif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $230 via Vanns
NEW 18 Canon SD880 IS gold [Hot]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $266
17 19 Nikon S550 blackgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $170
NEW 20 Canon SD990 IS black [Hot]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $368 (down $9)
11 21 Canon SD1100 brown [Drop]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $171
RE 22 Sony H50gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $343
16 23 Canon 50D body only [Top Price] [Hot]gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $1371 at OneCall (up $36)
RE 24 Canon SX110 IS blackgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $245
RE 25 Canon SD950 ISgif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - Top Selling Cameras. Clearly shows Canon has no clue! $300 (down $11)

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13 Comments

  1. I think it’s a symptom of Canon bringing their cameras late to market. You see, Nikon has had more time to show off their ‘uber cool’ D90 and D700 (groundbreaking cameras), without any “destined evolution” mumbo-jumbo. As well, the 50D was a bit of a blunder – Canon already had a 40D with just a few less megapixels and an extra custom setting; there was no point to spend time making another of the same camera. If they left the 40D and spent time on making the 5D2 on par with the D700 features, then they’d be better off. Why make the same thing twice?

  2. indifferent:
    There was no brand bashing. Merely stating a fact of things going on in retail at this moment. The 50D costs a bunch more than the D90, so it’s impossible to compare the two.

    What you can start to see is the prosumer market is either stagnant or stocks of the cameras are just low. When the D80 launched, it sold like gangbusters out of the gate. Again, I expected the D90 to do the same.

    In Canada, the D700 has NOT sold well. I’ve spoken to various retail outlets and they all say the same thing. It’s a $4500 upgrade for most people, and they look elsewhere or stick with their D200/D300’s.

    The stores I questioned are not “lousy”. Both are pro dealers and still in business, that says a lot.

  3. I find it almost irrelevant without numbers comparing actual sales, also with the other cameras involved it’s not very useful.

    95% of the population will continue to buy the P&S cameras for many reasons, not the least of which are that they like the size/convenience/price and don’t need the control, flexibility or quality.

    I love dSLR’s and wish they were more popular, but the fact remains that they aren’t and never will be, no matter how many commercials Ashton Kutcher or Avril Lavigne are in.

    Also note that the colors of the cameras are split. I don’t care if a blue one outsells a green one. I also really don’t care that a body only outsells a kit with a $50 lens which retails for more than $100 more. I would be interested to know overall body sales of the major players.

    Let us not forget that at least as of right now the 5d2 is pre-release and the d700 has been out for about 2 months. Also similarly the d90 has been out for over 6 weeks and the 5d is about 3 weeks old – say nothing of their 30% price difference. These things matter when judging sales figures.

    This is all fine for dickwaving but doesn’t really imply let alone prove much.

  4. Where are these figures taken from? I’ve looked and can’t find it. Is this just Amazon.com? Is it data from every camera store in North America? Or something else?

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