How much does it cost to get into the trade show?
The trade show is free as long as you've got any of the five badge types; it's effectively paid for by the vendors peddling their wares. You just walk in and they'll look at your lanyard as you pass. If you don't have a badge, the cheapest one is a Film
badge for $595 at the walk-up rate (ouch, I know).
If you're an Austinite or are in town for the free/unofficial stuff, you might be able to find an attendee finishing out their Interactive
week tomorrow (March 13th) who's willing to part with their badge on the cheap before they head home. Caveat: using someone else's badge like this may technically break the rules—I'm not sure.
The trade show ends on Thursday and the hours are:
Monday, March 12 - 11:00-18:00 CDT
Tuesday, March 13 - 11:00-18:00 CDT
Wednesday, March 14 - 11:00-18:00 CDT
Thursday, March 15 11:00-16:00 CDT
I don't know the Canon booth's specific hours but given their target audience is filmmakers this year, there's a good chance they'll be up for the bulk of the trade show. The Film
conference doesn't end until the 17th.