« on: September 26, 2014, 10:12:12 AM »
It makes little sense for Canon, Nikon and Sony to develop their own increasingly complex sensors for what is a diminishing market. If we want to see 100MP sensors with great DR and processors capable of handling the throughput or simply improved performance 22-36MP sensors and processors, it makes more economic sense for the technology to be developed collectively. Let sensor companies, like Aptina and Sony, compete for customers and let Nikon and Canon tailor those sensors and compete on the overall camera product, as Nikon does now. It's no different than every computer manufacturer using either Intel or AMD chips while still being able to distinguish their products. Remember when Apple went to Intel for processors? They still seem to be able to distinguish themselves with their computer while not even designing the single item that defines a computer! Few even care anymore where Apple gets their chips. Nikon figured out the economics a while ago and made the right decision, for them at the time. It is inevitable that Canon will sooner or later realize it makes more sense to outsource sensors to the sensor companies and focus on what they do well; lenses and overall camera design.