Business of Photography/Videography / Re: "Phantom" by Peter Lik most expensive Photo, $6.5 million, €5 million« on: December 14, 2014, 10:45:01 AM »
How do you sell a picture for so much?
Having sold other pictures for a lot of money, even if not as much.
What he's selling is his brand as much as the picture. It takes a lot of marketing to achieve that.
You can't convince someone to pay $1million for a first up photo you've made a print of, but if you've sold prints for $100s of thousands before then $1million isn't such a big ask. And so on.
If you want to sell a $1 million photo today then start selling $100 photos today and at some point in the future, do more limited runs of photos for $1000s and so on until you're doing 1 of's for $millions.
It's not just the picture he sold but also his name and a name brand that he has built up over time and convinced people that he is worth it.
But as I pointed out above, according to the source, he has sold prints for $150 million (until 2011), do you find this credible?
It's hard to say. At $1 million per print, that's only 150. All of the real prints on his web site are "request a quote."
Large prints aren't cheap, especially after you add in framing costs.
Here are some prices. This could be a mix of private sellers and Lik himself. http://www.artbrokerage.com/search/?q_m=0&q_pA2=&q=Peter+lik&sort=desc&filter%5B%5D=L&filter%5B%5D=PH&sort_price=&sort_date=
The color version of Phantom sells for around 30-35k from a "limited" edition of 950. NINE HUNDRED FIFTY. This guy is a master marketer, only a fool would spend that kind of money on an edition that large.