Desperate means from Nikon of course to sell it at that low price. Will be interesting to see the development of their profits once D800 sales will have larger impact. Also, this will have impact on their overall pricing strategies as they will be held back in trying to get better prices for other models they will launch from now on.I have mixed emotions about reviving this thread, but can't resist a bit of "I told you so."And they avoided selling the 5DIII cheap whereas the D800 must not be earning then much money
Nikon's first quarter results and projections for the year are out. (See Nikon Rumors). Net profit fell by a jaw-dropping 48%!
Now that those numbers are out, it's a little easier to compare performance of Canon and Nikon. The numbers confirm what I said previously – this particular article was written by a single columnist with an ax to grind against Canon's management.
Demand a change in top leadership at Canon when profits are down 2.4%, while a major competitor's profits are down 48%?
Fact is, Canon is well-managed and doing very well during tough economic times.
Losing less than one's competitor is an odd sort of "victory" isn't it? But, yes, hoooray.