The lower end of the market could probably not care less about interchangeable lenses - they are perfectly happy with a compact.I agree with you. I just don't see the market here. And here we have a brand-new sensor and brand-new line of lenses. Chances are, if this thing doesn't sell like hotcakes (probably won't) then prices won't come down in a hurry. Olympus PEN hasn't exactly taken the market by storm.
The higher end of the market insists on image quality - these users already have DSLRs and need a pocketable camera.
I think if you look at it as a point-n-shoot with higher image quality than its 1/1.7" brethren plus the ability to change lenses, well then it's kinda interesting. The price kills it though.
If you look at it as a mirrorless DSLR system with a miniature sensor and the same price as a proper APSC cam, then forget it.what an epic fail.... i only hope canon will do it right.
Epic fail... I say probably, likely.
I sure hope canon gets a mirrorless system going with its APSC chips and an EF-S lens mount. Why manufacture a whole new line, no upgrade path? I just don't get it. Why not use components already being manufactured?
The challenge is that these products are playing in the market segment between the G12 and the 1100D. What is likely to happen is that you land up with a product which is rather like a motorbike with a sidecar - it inherits the disadvantages of a motorbike combined with the disadvantages of a car, and only satisfies a small market segment. (Let's not try to pick apart my analogy - it is not perfect.)
This is a segment where I believe there is first mover disadvantage. (OK Nikon are not the first mover.)
Hopefully Canon will take a serious look at what the strengths of the G12 and the 1100D are, and come up with a product that carries the strengths of both of them, and which fits into the price bracket. That will be a tall order. This kind of product is trying to satisfy the high end of the compact market and the low end of the DSLR market - i.e. the most demanding users in the compact segment and the least demanding users in the DSLR segment. That is a marketing nightmare.
What does seem to be a promising development is the availability of phase detect autofocus in a mirrorless camera. That development may open the way to some more useful products.