« on: June 25, 2014, 04:44:23 AM »
You think it might just be an economies of scale issue. Maybe the 7DII will have a sensor built on a new smaller say 50nm production line and to get the most out of the new line Canon needs to produce all it's new sensors on that line and retire the old 500nm line(s). This would make economic sense no? The "new revolutionary" sensor in the 7DII I think will point out where ALL EOS cameras are going.
Canon used the 7D as a development mule for camera ergonomics and User Interface updates, which is why the camera's handling is still so fresh. Nearly all of it's design changes went into the 5DIII and 1DX. So much so many people called the 5DIII a full frame 7D than a 5DII replacement (which is what the 6D eventually became). The AF redesign paved the way for the 61 point array and control and apart from the sensor, there is still a lot to like about the 7D. So it makes sense for Canon to use the 7DII as a development tool to updaqte the sensor technology and design. As long as the 7DII breaks even in the market place then the develeopment and lessons learnt from this model are effectively free to Canon, who can then incorporate it's features into the next gen of camera models...ie 5D4, 6DII, 1DXII ect. If the sensor is fantastic, then it's hype will generate a natural desire for full frame variants...and the next gen camera models will pretty much sell themselves with little marketing. In my view, that's the wise application of innovation which leads to market dominance.
If I rememebr the 40D introduced Live view to Canon, which was later incorporated into the 1DsIII and 5DII models. For landscape work, it was a game changer...somehitng which Nikon have never fully engaged with.