« on: June 20, 2014, 06:31:03 AM »
Tamrac used to make some of the best backpacks up to about 7-8 years ago. then they seem to lost their way, lost their innovation and put out bags which seemed to step backwards and not forwards.
Gura Gear on the other hand pushed forwards (and in price) and produce some of the most useful backpacks ever made for photographers.
GuraGear are the Apple of camera bags. Functional, well-designed, well-built and innovative, but pricey. I love my Kiboko 22L.
Why on earth would GuraGear take on the weight of the Tamrac name? Is there timeless bag design that they always make money on, something like a Domke F Series?
I have to believe this move was a business transaction to obtain patent rights to poach great features for future GG bags, but I could be wrong.
it makes one wonder if Tamrac were really that big? We sort of assume it was based on it's distribution and web site layout. But it's quite possible that it was quite a small outfit all along. In a simular way, Gura gear may not be all that big either. But is possibly a lot more cash rich due to it's better margins, lower overheads and wiser equity investment. I guess the proof is in the pudding, and another indicator that the market only really sustains the top of the pile gear (ie Apple, Canon etc).