Thanks Danuiela. I believe that perfectly describes current Canon thinking. However, as opposed to Canon and their analysts I am convinced this ignorance and arrogance towards their customers will cost them dearly. I find the frequent assumption that any forthcoming Canon must be a mirrorless camera to be noteworthy rather presumptuous. There seems to be a vocal crowd that goes to any product forum, even a product that is almost certain to be a DSLR, and then issue a series of threats and ultimatums that the product had better be mirrorless or else it will show that Canon disrespects it's customers. I find it quite odd. It's like there is an automatic assumption that mirrorless cameras are the ONLY sort of interchangeable lens camera that is viable, which is simply nonsense of course.
Information from Japanese Canon fan girls, who are working @Canon:
Information about the successor of the 7D and the 5DIII are under total NDA. And total means total. There is just an small circle of engineers and managers who know all of these Cameras.
Canon is still thinking that they do not have to produce the best and most innovative products in the low and mid price segments. Sales figures show that the market analysts are right. Canon is still the best power seller on the market...
...The slow reaction on the D7100 and the still "no reaction" on the excellent D800/810 is well calculated. No need to hurry, Canon products are still sold well. There are not many persons switching to Nikon
I always find it amusing when forum participants seem unable to separate their personal tastes from marketplace demand.
It's not like mirrorless cameras are taking the world by storm. All mirrorless sales (not just Canon) have done poorly in western markets.
While they have done better in Asia, the unknown (at least to us) is whether the Asian market is a leading or a trailing market. Too many on this forum assume it is a leading market (that is, other markets will follow the trends there).
But, we don't know that. Strong mirrorless sales in Asia may be either an anomaly having to do with cultural differences, or it could very well be that in China, at least, strong mirrorless sales may be a precursor to DSLR sales (people buying mirrorless may, as they get more serious with the hobby, ditch their mirrorless for DSLRs which offer many advantages for wildlife, sports, action, etc.)
Canon is the only company that has innovated when it comes to DSLR form factor – SL1. They may have the market research to know that a smaller form factor in a DSLR is an effective competitor to mirrorless. (I know I personally would consider an SL1 but not a mirrorless).
Of course we don't know anything about these "Japanese Canon Fan Girls who are working at Canon" or if their claims are accurate or even translated properly (I have my doubts about both).
But, I did highlight one point:
Canon is still thinking that they do not have to produce the best and most innovative products in the low and mid price segments.
Well. duh. Market leaders never have to produce the best and most innovative products in their lower- and mid-price lines. That's true in any industry.
First of all, market leaders have a brand identity to protect and that requires a conservative approach to product releases. Nikon's recent and very expensive fiascoes are clear examples of the risk of premature releases. When you have a brand name build on reliability you must be conservative with your releases.
I am convinced this ignorance and arrogance towards their customers will cost them dearly.
It is hardly ignorant or arrogant for a market leading company to take a conservative approach. The best way to respect your customers is to make sure you stay in business for the next 20-30 years. Canon is respecting its customers by protecting their investment in Canon equipment.
People talk about being "trapped" by their investment in Canon. But, frankly, I'd much rather be "trapped" by Canon or Nikon than have all my equipment lose its value when Sony decides they can no longer afford to support its camera division so they sell the division off to some investment group which starts piecemealing it out.
One of their reps flat out said they removed MFA from the 60D simply so they could make it a 'new' selling point again for the 70D...
An EOSfun poster...said Canon left the 5D3 sensor old school since the marketing guys wanted to push new boundaries in profit margin per body with the 5 series and felt that adding the new 1 series AF would mean they could get away without really bothering a lot with the sensor.
A Canon guy in Australia said the DSLR division in Japan didn't seem to care a whit when their division sent them some scheme to improve DR and basically told them to get lost.
Sorry, but these all sound like goofy, water-cooler conspiracy theories.