I think from a marketing point of view it makes perfect sense (though not too sure about the countdown timer!) as they're trying to show the company's products as a whole and more importantly how their products are used by real people. The most sophisticated gear in world doesn't mean jack if I don't know how to take advantage if it. A camera on it's own is useless without a vision of what you want to achieve. In a sense that's what flickr and other photo sharing sites are for me (and most other photogs). But other professions don't really have a source of inspiration like that. Admit it, you'd never try HDR unless you saw an example of it now would you? Some bloke makes a YouTube video on why and how and bam everyone runs out to buy a DSLR. (OK maybe not quite like that!) but you get my point.
And YouTube comments? Nothing but trolls. I've seen downvotes for some heartbreaking vids with nasty comments to match. Do you think Canon stands a chance against those trolls? If Aliens came down to Earth and based their opinions on humanity solely on YouTube comments they would (rightfully) think we are all a bunch of wormholes!
Very well said. Thanks also for trying to get this thread back on track and my apologies for allowing myself to get caught up in the negativity and trolling.
You are exactly right. It is a very good strategy for a company trying to demonstrate a unified message across a broad spectrum of products.
I get a little frustrated because I told everyone well before it launched that it was a marketing campaign based on the theme of Canon helping people see the impossible. The same basic concept had already been reported on an Italian site, so it wasn't hard to figure out.
Unfortunately, people get all caught up, thinking Santa is real and is about to bring them a brand new present, then they lose all perspective and start lashing out when it turns out Christmas isn't here yet.
Again, thanks for restoring some perspective and my apologies to the greater CR community if I momentarily sunk to the level of – to use Neuro's now immortal term – the CR Drones.