« on: May 13, 2014, 08:57:08 AM »
The problem is your sales department, which I imagine is you. You aren't successfully showing the added value of your services to the customer to make the price difference compelling.
Price is only a marginal factor in sales. More often than not, people want the best bang for their buck.
Go grab market share. Coupons, promotions, word of mouth, etc. Get your name out there and have a high quality product and people will come back to you.
There is a reason most businesses don't make a profit in the first few years... because they are setting themselves up with a solid foundation.
Also... market to groups that frequent these types of services... maternity wards, preschools, etc... make lasting relationships with customers so they don't feel like they are just a meat bag with money.
Offer them free Facebook sized prints for upload and sharing. Feed their ego.... having omg, that is the cutest child ever, LIKE, will do more for your business than a print hanging in their living room.