I was looking at DR when I was purchasing my 5D3.
Cheap prices but the lack of a UK warranty for something so expensive and time critical to me put me off buying from them.
The Kai show is entertaining, but I stick to UK based companies.
The Warranty thing is rubbish too. Typical scaremongering.
They offer a full year international warranty which can be extended to three and have a UK base where you send them for warranty repair. Export to the UK is a big part of their business, if they didnt offer support they would get trashed on the internet which is what happened in the early days now they are an international business so must offer support. Mine was a UK spec camera anyway, the first camera I bought from them in 2006 (40D) was not it was a chinese version with a chinese battery charger, but a quick call and they sent me a UK replacement for free. They have expanded exponentially since then with it being 7 years ago, and as such my 5DMKIII 24-105mm and 100mm L arrived in full UK spec with all documentation and sealed.
The price you pay Digital Rev includes UK import tax it says so when you go to check out. Therefore you have no issue with customs and hidden charges. If anything your just as protected as UK companies except you get the significant cost difference. £700 is another lens if you can afford to have to find another £700 for a lens then go for it. For me as an up and coming photographer every penny counts.
Obviously places like calumet are the best places to go if you are in the UK. You wont get the same protection as if you bought from them but Calumet are the most expensive in the UK also the most professional.
Like I said this is my second camera from them and I have had no issues what so ever.
Service I have received has been fantastic, and the delivery time of 3 days with free postage awesome. That was jsut before Christmas too.
If you can afford to spend the extra money then I suppose ye... go waste your money. Most of us pros have somewhere local you send your kit for service and repair so that has never been a problem for me.
They are driving prices down in the UK which is not a bad thing! Electronics are hugely over inflated in the UK compared to America, in the UK you pay the same number as the american equivalent but obviously the dollar is worth about 2/3s the pound. Rip off.
Here is a link to more info on the warranty although the ebay side of the business. It states once purchased and payment accepted you get a 1 year warranty.http://ww3.digitalrev.com/ebay/guide/uk/warranty.asp
From the websitehttp://www.digitalrev.com/help/terms-of-product-warranty/NDE_A