Has anyone else read this story over at Canon watch, I rarely go to this site but happened to check yesterday & read this article about "No 7DMK II", concerned me after reading all the interest in a 7DMK II here at CR, I can imagine Blood in the Streets here at CR if Canon did decide not to do a 7DMK II.
Someone started a separate thread on this, but really, it makes more sense to continue the discussion here.
I'm not buying it. Companies don't like to switch product names. Too much invested to just drop a name and start over. Particularly unlikely with something as popular as the 7D. Even Nikon didn't drop the D600 name despite how badly damaged it is. Strikes me as more rumor trolling.
I tend to agree, but then I'm an owner of the 1DMK IV & the 1DsMKIII, and Canon without too much forward warning, if any, dropped the APSH format & the higher MP FF sensor & went with the 1Dx, but from my perspective although I was concerned to start I think it was a smart decision, the 1Dx has proven to be a pretty good piece of gear, but I do miss that higher MP Sensor.
I never quite worked out why Canon couldn't implement the same set up that Nikon have had for some time, the capability of doing in camera crop, I owned the D800 for a year before I sold it off, but that in camera crop was a pretty useful tool I thought.
I have never known Canon to really show much interest in directly competing model for model, feature for feature, with Nikon or any other competitor. As a matter of fact, one of the things I really like about Canon is the fact that they really do seem to listen to the most important and vocal collective voices of their own direct customers.
For all the complaints people have levied at Canon for the "faults" of their latest generation of cameras, Canon listened intently to, and delivered exactly, what their most important customers were calling for. The sports and wedding photographers in particular demanded, DEMANDED
, better high ISO performance, faster frame rates, better AF, and in the case of sports shooters, FEWER MEGAPIXELS! In the case of wedding photographers, I think the one ubiquitous request was a better AF system for the 5D III. Canon DELIVERED. They delivered exquisitely. They focused on the things their customers asked for, and pushed out a camera with the most amazing high ISO performance I've ever seen (at least, when it comes to bird and sports photography, I've seen quite a number of entirely usable ISO 51200 photos, at magazine print and web sizes you can barely tell there is any noise at all.)
There has never been a large, vocal outcry for Canon to add dynamic cropping modes to their cameras. There are certainly some niche groups of photographers who want it, but they seem to be far from the majority of Canon's customers. The largest groups have not only the most buying power, but the most important voice when it comes to demanding what they want from the largest photography company on the planet. That is, fundamentally, the sports/olympics, wedding/portraiture, and maybe in aggregate landscape/wildlife/bird photographers. You can kind of lump sports/olympics/wildlife/bird together as well...that's the action group, and in most of the ways that count, they all need the same thing: High ISO, high speed shutter, very fast frame rate, highly accurate and fast AF. That singularly large group of photographers has Canon by the gonads, and their demands in aggregate will always reign supreme. Wedding/portraiture has similar needs, but they also benefit from much higher sensor resolution and could probably use more dynamic range as well...and they would probably make up the second largest group.
If Canon continues to listen to it's own customers as a guide for where they should direct their R&D funding, then I don't suspect we will see quite as many interesting features like dynamic crop sensors as we do from Nikon. I think we will see a direct response to the most vocal outcry from the greatest majority of users. I think higher resolution is probably the largest outcry right now...more resolution without a loss in IQ. Improved dynamic range is probably secondary to more resolution...although I am honestly not as sure that a call for more dynamic range is really strong enough to get Canon to act on it by the next generation camera releases. I don't see much call at all for any of the other various and small features that Nikon currently offers in their cameras that are not available in Canon cameras. Some certainly offer small conveniences, but until a very loud vocal majority demands it, I don't foresee Canon even batting an eye at them.