October 24, 2014, 07:15:37 PM

Author Topic: Canon to withdraw from the low-priced compact digital camera  (Read 7668 times)

Diko

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Canon to withdraw from the low-priced compact digital camera
« on: February 24, 2014, 04:52:22 AM »
Most probable and IMO well expected move from Canon is to move out of cheap (under $200) cameras due to the ever increasing market share of the phone cameras.

According to digicame-info.com Fujifilm,Olympus, Panasonic, Casio are also considering that.

As a trend below is an estimate of DSLR and DSC market shrinking with huge 15% in just 5 years:



Picture source: image-sensors-world.blogspot.com
« Last Edit: February 24, 2014, 04:55:33 AM by Diko »

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Canon to withdraw from the low-priced compact digital camera
« on: February 24, 2014, 04:52:22 AM »

neuroanatomist

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #1 on: February 24, 2014, 06:53:05 AM »
In 2013, interchangeable lens cameras accounted for 480B ¥, and fixed lens cameras accounted for 404B ¥.  I don't know what fraction of P&S market constitutes 'cheap' cameras, but the bulk of the dSLR market are 'cheap' bodies, and I suspect the same is true for the fixed lens camera market. 

Sure, the market is contracting. But fixed lens cameras accounted for ~46% of all camera revenues last year...somehow, I don't think vendors will abandon that market in the near future.
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Lightmaster

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #2 on: February 24, 2014, 07:35:31 AM »
i heard olympus, pana thinking about withdrawing.

but when others go there is less competition.. bigger market share and more profitable for the remaining.

Sella174

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #3 on: February 24, 2014, 08:31:04 AM »
Easy solution: raise prices ... then you're not selling cheap cameras anymore.  ;D
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Orangutan

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #4 on: February 24, 2014, 08:56:06 AM »
i heard olympus, pana thinking about withdrawing.

but when others go there is less competition.. bigger market share and more profitable for the remaining.

The conventional wisdom is that "the competition" isn't from other budget digicams, but from smartphones.  Smartphone images are now close-enough to the quality of budget digicams that there's no point in buying/carrying a second gadget for people in that market.   Digicams need to offer something of sufficient added value that consumers (I use that word intentionally) will be willing to spend the money, and also willing to carry the camera.  (If they don't carry the camera, they won't buy a replacement when new models come out...or when they drop/lose it, whichever comes first)


Sella174

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #5 on: February 24, 2014, 09:23:08 AM »
Digicams need to offer something of sufficient added value that consumers (I use that word intentionally) will be willing to spend the money, and also willing to carry the camera.

Consumers ... ah, there's the rub.

In my view, digital P&S cameras were a natural progression from film P&S cameras, with both having "consumers" (aka the general public at large) as target market. From this, cameras in 'phones and tablets are the further progression. This effectively means that consumer-orientated digital P&S cameras are a dead market. It's gone and finished.

The future of digital P&S cameras lie in niche markets. Manufacturers must make camera for those enthusiasts (not consumers) who want an actual camera for the simple fact that it can do something that their iPhone can't do. For example, sub-f/2 (fixed-lens) primes, BiF-trackable AF, complete and utter enviromental-sealing, and a nice design.
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Orangutan

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #6 on: February 24, 2014, 09:40:26 AM »
Digicams need to offer something of sufficient added value that consumers (I use that word intentionally) will be willing to spend the money, and also willing to carry the camera.

Consumers ... ah, there's the rub.

<snip>

The future of digital P&S cameras lie in niche markets. Manufacturers must make camera for those enthusiasts (not consumers) who want an actual camera for the simple fact that it can do something that their iPhone can't do. For example, sub-f/2 (fixed-lens) primes, BiF-trackable AF, complete and utter enviromental-sealing, and a nice design.

If consumers can be persuaded to buy and play Angry Birds, I bet they can be persuaded to buy and use P&S cameras.   :D

P&S as niche will not be very profitable.  I doubt there are enough enthusiasts who are willing to buy such a capable P&S at niche prices, but not willing to pay more for even-more-capable SLR or high-end mirrorless.  .

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #6 on: February 24, 2014, 09:40:26 AM »

Sella174

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #7 on: February 24, 2014, 10:57:16 AM »
If consumers can be persuaded to buy and play Angry Birds, I bet they can be persuaded to buy and use P&S cameras.   :D

I have a better idea ... DOOM II Deathmatch over WiFi on all Canon DSLR cameras! It'll be great for those boring press events.
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Lightmaster

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #8 on: February 24, 2014, 12:15:32 PM »
i heard olympus, pana thinking about withdrawing.

but when others go there is less competition.. bigger market share and more profitable for the remaining.

The conventional wisdom is that "the competition" isn't from other budget digicams, but from smartphones.  Smartphone images are now close-enough to the quality of budget digicams that there's no point in buying/carrying a second gadget for people in that market.   Digicams need to offer something of sufficient added value that consumers (I use that word intentionally) will be willing to spend the money, and also willing to carry the camera.  (If they don't carry the camera, they won't buy a replacement when new models come out...or when they drop/lose it, whichever comes first)


less companys who make competing cameras.... less competition from them.

i have a nice smartphone but to be honest i still like a small pocketable camera.
when oly and pana doesn´t make these cameras anymore.... bigger chance i will buy a canon.

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #9 on: February 24, 2014, 12:23:05 PM »
The main reason smartphones are encroaching on the P&S camera market is the flexibility they have with the image after taking the photos. With a camera, you take the photo, and there is really little else you can do until you get the photo out of the camera and into a computer. With the smartphones, you take the photo and that simply begins what you can do with the image from there. The quality of the image is no longer important, past a certain point at least. It doesn't matter how good the compact cameras are, the smartphones will continue to grow in usage for photo taking in their place. For more serious photographers, the cheap P&S was never really for them to begin with.

neuroanatomist

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #10 on: February 24, 2014, 12:29:58 PM »
The main reason smartphones are encroaching on the P&S camera market is the flexibility they have with the image after taking the photos. With a camera, you take the photo, and there is really little else you can do until you get the photo out of the camera and into a computer.

Little else?  Obviously, you haven't seen the Canon PowerShot N Facebook Edition with the dedicated FB upload button. 



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tntwit

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #11 on: February 24, 2014, 12:38:35 PM »
The quality of the image is no longer important, past a certain point at least.

Must be, because I have yet to be impressed by a cell phone camera despite the rant on the internet that they are just as good as expensive, high end DSLRs.

The super slow shutter speed and weak flash make them useless indoors for pictures of people unless you ask people to pose.  Forget pictures of your kids.

No doubt the ease of being able to instantly publish has made the cell phone desirable.

Supposedly the cell phone makers are pushing harder to make better cameras.  Time will tell.

I would've thought it would have made a logical business partnership for Canon or Nikon to pair with a cell phone company to handle the camera function.  Seems like a no brainer.  It would give the phone instant clout just like dropping a Cummins diesel into a Dodge truck did for them 25 years ago when no one was buying their trucks (and now Nissan is adding a Cummins to the Titan that has largely been ignored by the public).  More importantly, it will keep the Canon/Nikon name in front of the public.  Seems now names like Nokia are becoming the respected brands in cell phone photography.

Similarly, TomTom (and probably others) have added their GPS apps to the marketplace because no one wants a separate GPS anymore.
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dstppy

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #12 on: February 24, 2014, 12:42:18 PM »
Smart phones are taking over because people can't be bothered.

My wife is an iPhoneographer (which drives me up the wall) but if she's in the shot, she wants a high-end P&S or DSLR used because she KNOWS what they look like on the computer.

2 more years your toaster will probably have a camera in it.

Just so you know, I had to google that . . . just to be sure someone didn't have a kickstarter for that already. >:(
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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #12 on: February 24, 2014, 12:42:18 PM »

Hannes

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #13 on: February 24, 2014, 02:26:17 PM »
I would've thought it would have made a logical business partnership for Canon or Nikon to pair with a cell phone company to handle the camera function.  Seems like a no brainer.

It would make a lot of sense for canon since they have the entire production assembly for it. It would be pretty easy to whack the small P&S sensor into a phone, just look at the latest sony phone which has a bigger than usual sensor.

jebrady03

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #14 on: February 24, 2014, 02:55:02 PM »
I don't think the biggest problem is portability, sensor size, in-camera or in-phone effects, connectivity, etc.  I think the biggest problem is "the value of an image".  Most people are so inundated with dozens, hundreds, or even THOUSANDS of pictures a day that at most, a single image is in front of their faces for a fraction of a second.  There's simply no time for the average person to appreciate the uniqueness, subtleties, and nuances of a particular photo - much less the artistic impact it makes (or, could in theory if one were to give it some time).

Sure, top-tier photography will still stand out, even on FB and Instagram, but "the masses" - who in the past may have purchased a dedicated point and shoot or even a low-end DSLR - have a hard time getting out of full-auto mode and capitalizing on the strengths of these cameras to make their images more appealing.  Instead, they'd rather slap an ugly *** filter on top of it to garner the extra fraction of a second it takes from their friends to elicit a "like" before they move on to even more images from others who NEED likes in order to bolster their self-confidence.

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Re: Canon to withdraw from the low-priced compact digital camera
« Reply #14 on: February 24, 2014, 02:55:02 PM »