December 20, 2014, 06:50:56 PM

Author Topic: 2014, the year of the lens...but for whom?  (Read 1815 times)

Mr_Canuck

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Re: 2014, the year of the lens...but for whom?
« Reply #15 on: April 19, 2014, 03:42:25 PM »
Quote

The Steve Jobs reference simply implies that Sigma steals ideas from others and rebrands them as their own.   Sigma needs to prove that they can consistently produce equal quality copies.  Buying a lens should feel like playing the lottery.

The Steve Jobs reference simply implies that there is evidence at Sigma of: leadership, focus, quality, design, cohesive brand architecture, and most importantly, passion.
6D | Voigt 20 | 24-70/4 | 40STM | 50/2.5M | 70-200/4is | 100/2.8L | EX270 | ST-E2 | Velbon ultra lux iL | RX100

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Re: 2014, the year of the lens...but for whom?
« Reply #15 on: April 19, 2014, 03:42:25 PM »