Canon Hong Kong Announcement April 24, 2014

[Canon Rumors]

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Canon Hong Kong is announcing something on April 24, 2014. I think it’s safe to say it won’t be a white EOS camera this time.

The text in this teaser says: “Beauty lies not in objects, but in the interaction between the shadow and light created by objects.”

I wouldn’t expect anything too earth shattering, as these regional announcements are generally minor.

Source: [NL] via [CHKFB] & [CW]

cr

[TLN]

shadow and light created by objects...
Reminds me about a flash or something. May be some EX-440-RT.

[Lightmaster]

or you could say it will not be earth shattering because canonrumors had no clue about an "annoucement" prior to the teaser... but then.... that´s always the case isn´t it?   

[sanj]

"safe to say it won’t be a white EOS camera"

[Viggo]

shadow and light created by objects...
Reminds me about a flash or something. May be some EX-440-RT.

I was thinking the same thing. I don't know what's in that picture, but it doesn't look like a flash, I could look like a elinchrom quadra style head. I think canon should make a 600-1200 Ws battery flash fully compatible with the st-e3 and speedlites. Surprised they have left all that to ProFoto, Elinchrom and others.

[Shane1.4]

Probably their own 50 1.4 as they are about to lose out on a ton of money if they don't announce something before the Sigma is released.

[Woody]

or you could say it will not be earth shattering because canonrumors had no clue about an "annoucement" prior to the teaser... but then.... that´s always the case isn´t it?   

Agreed

[Tiosabas]

I'm guessing its some knid of light modifier like a beauty dish or mini soft box/flash modifiers. Something along those lines.

[infared]

It's probably just another white camera. 

[Gorku]

I am hoping for a Canon monochrome 

[neuroanatomist]

or you could say it will not be earth shattering because canonrumors had no clue about an "annoucement" prior to the teaser... but then.... that´s always the case isn´t it?   

The point is, if there is information (official or unofficial) from only one location in the world, it is unlikely to be an announcement of global significance.

[neogomo]

... or it’s a hint to the long awaited high-Megapixel monster, with exceptionally good dynamic range. 
Somebody has to wake me up, it seems.

[neuroanatomist]

shadow and light created by objects...
Reminds me about a flash or something. May be some EX-440-RT.

Probably not a 4x0EX-RT, that would be a pretty significant (global) announcement.  However, a while back there was a rumor of a new flash coming for the EOS M system, sitting above the 90EX in the lineup.  The light/shadow thing, coupled with an announcement in a prominent Asian market, are consistent with that.

Regardless, it seems like we don't have long to wait.

[Chaitanya]

It might be for release of Mr14ex II in Asia. I asked couple of local dealers in India and the mr14ex ii is not yet available in India. Usually it takes canon 2-3 weeks longer time to release these products in Asia than Europe and north American market. 

[TrabimanUK]

It'll be the 50mm f1.8IS-WHITE ;-)