The exact same story came out when the 1D MK IV was announced. Chuck Westfall said the 1D MK IV was 1-1/2 to 2 stops better than the 1D MK III in JPEG, but about 1/2 stop better shooting raw. It was due to the more sophisticated in camera processing that could be done using the Digic IV processor. Processing has improved, and Digic V is more powerful than Digic IV. Jpegs will improve over the 1DS MK III and 1D MK IV.
The question I have, is how much improvement in raw over my 5D MK II? 1/2 stop or 1 stop? If I can get clean raw images at ISO 12800, thats about 1/2 stop or slightly more than my 5D MK II, but if they are clean at ISO 25,600 then there is a significant advance, which I somehow doubt.
When I bought my 5D MK II in 2008, using LR 2 allowed me to shoot at ISO 3200, but results were noisy. Now, with LR 4, I shoot ISO 6400 images and with no NR at all, they are remarkably clean. Processing software has improved noticibly in the last three years, so I've gained about 2 stops when using raw, just by spending a few dollars on software upgrades.