...discounting by adding extra goodies.
As Quasimodo said, it's not a bad problem to have if all the equipment is the same in quality. I wish I had something to suggest regarding Boston. Hopefully someone else can offer up a suggestion or two.
If my understanding is correct from the experiences noted with the brick and mortar vs warehouse vs online... If I'm looking for service and to build a relationship there are a few to stick with in the NYC area and equipment standards are the same regardless where it is purchased.
Curiously, or interestingly, I'm not sure which, nobody seems to have made mention or online options.