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An Update on Canon’s NAB 2018 Announcements [CR3]

An Update on Canon’s NAB 2018 Announcements [CR3]

By Canon Rumors | March 14, 2018 | Canon Cinema EOS Rumors

A couple of days ago, we posted an article about an upcoming 4K Canon Cinema EOS C100 Mark III. We warned you to take the report with a grain of salt, but you may have actually needed the whole salt shaker.

A Cinema EOS C100 Mark III is NOT coming to NAB.

Canon’s big announcement will be a “modifications for a higher end camera in the Cinema EOS lineup”. We haven’t yet been told which camera will get the “modification” or even what the “modification” is.

More to come…

Issue Discovered With The EOS 5D Mark IV, Firmware Fix Coming

Issue Discovered With The EOS 5D Mark IV, Firmware Fix Coming

By Canon Rumors | March 14, 2018 | Canon DSLR News

Canon Rumors readers Darach G. (Darachphotography) has uncovered an issue with the Canon EOS 5D Mark IV that Canon themselves have confirmed. The firmware to fix the issue below should come within the next 4-8 weeks.

Darach G. explains the issue and how Canon handled it:

I was testing out the various remote control options for controlling video on my Canon 5d Mk iv.  All works fine using the EOS utility V3 via WiFi or via USB and also using the Canon App on a samasung S7 phone.  However, if you switch on the “High Frame Rate Movie” option and attempt any of the remote control options, the 5D Mk iv camera completely hangs.  All functions including the on/off button become disabled and in one instance the camera actually “purple” screens. The only way to reset the camera is to take the battery and put it back in.   Shooting high frame rate movie directly on the camera works fine, but remote control causes the problem.  I upgraded the cameras firmware to 1.0.4 but the problem persisted.

I contacted Canon support in the UK and they immediately came back to me for some additional information.  Within 24 hours of receiving the additional information, they were able to replicate the issue and escalated this the Canon Europe.  I have since been informed via email that  Canon Inc. are now looking into this and will attempt to correct the problem in a firmware update within the next 4-8 weeks.

Darach was extremely impressed with how quickly Canon acted on the issue, and has asked them name the firmware update after him. It’s worth a shot.

Thanks Darach (Darachphotography)

Sony Executive: Expects Canon and Nikon full frame mirrorless by this year

Sony Executive: Expects Canon and Nikon full frame mirrorless by this year

By Richard | March 13, 2018 | Canon Rumors General

I’m sure this is quite worrying for Sony.

Up to now they have had this particular niche market for themselves; now it seems that Sony’s expecting competition soon.

DPReview interviewed  Sony’s Senior General Manager of the Digital Imaging Business Group, Kenji Tanaka who has this to say;

Q: One of the reasons that companies like Sigma and Tamron are creating native Sony FE lenses is that they’re looking forward to a future where full-frame mirrorless is the norm. How long will that be?

A: This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market.

Just look at our technologies, like eye focus. All of that data comes from the imaging sensor. In DSLRs, the data comes from separate sensors. The main imaging sensor is blanked out, 90% of the time by the mirror. The sensor is turned off. But the imaging sensor is very important. So if cameras are going to develop, and be more able to capture the moment, manufacturers have to develop mirrorless technologies. So within one year, I think.

If Sony is thinking their own market is going to get more competition it’s probably a pretty good indication that both Canon and Nikon have serious development occurring as we speak.

Keep in mind that Canon has most of the pieces now demonstrated to make a fairly serious first version full frame mirrorless.

  1. The 5D Mark IV sensor is competitive against it’s peers and supports over 24 million phase detection points on the sensor.
  2. DPAF and DIGIC 8 bring quicker AF, wider focus sensitivity which is now down to -2EV, and now supports Eye AF. For the video followers h.264 finally makes it into a camera DIGIC.  All of these show up in the entry level EOS M50.

While some questions still linger, how quick can DIGIC 8 run, and also how much support for video will there be, there’s good indications that Canon has certainly been working towards a full lineup of mirrorless cameras for a while now.

Canon wants a 50% marketshare

Canon wants a 50% marketshare

By Richard | March 13, 2018 | Canon Business General

Canon recently did their annual corporate strategy conference and there’s a pretty surprising statement from Canon in the middle of their speech summary.  They were extremely bullish when it came to the camera side of the company as they dropped the gauntlet when it comes to mirrorless and their overall marketshare stating;

.. in our core camera business, in addition to our overwhelming share of the DSLR market, we will go on the offensive and work to expand our sales in the mirrorless camera market, which is exhibiting remarkable growth.  This will allow us to reach our goal of 50% marketshare of the entire interchangeable lens camera market.

Now keep in mind, that Canon has been pretty strong on it’s mirrorless message for a while now, this is not Canon suddenly waking up and smelling the coffee ;)

A good example of this was the second quarter results from 2017;

In this quarter as well, sales remained strong, particularly for mirrorless cameras. Within this trend, we grew sales of the EOS M6, a new mirrorless camera that has been highly rated not only for its high image quality, but also for its compact and lightweight form factor. This camera was designed to capture demand from people who, for example, are considering a step up to a camera with more features and better performance. Including this factor, first half unit sales of mirrorless camera grew more than 70% compared to the same period last year, leading to overall sales growth for interchangeable-lens cameras.

Canon has also continued it’s message of increasing it’s automation of both Camera and Lens assembly, also leading into more of the mirrorless message simply because there’s less human work required to manufacturer a mirrorless camera than the more delicate alignment of a DSLR.

My own outlook on all this, since I’m allowed for one more day here, taken from CanonNews;

Some caution is needed when interpreting Canon Inc’s message to the world. This doesn’t mean that Canon is going embark on a major plan to do anything much different than what they are doing now.  As we know from CIPA data, the vast majority of mirrorless cameras ship to asia, and north america has different ideas on what sells with respects to mirrorless.  Will they expand mirrorless and add more capability? Yes of course, the new entry level M50 shows that.  Will they launch a massive development campaign and replicate the entire Fuji lineup of primes? Probably not.

Development also has to be balanced with profitability and the majority of the world probably doesn’t even need that.  What we don’t have as far as a message is; are they going to compete in the north america mirrorless market? That requires the heavier investment, the more innovative camera systems, and the higher upscale cameras then what they have been currently doing.  The M5 was a good first try – one of the more ergonomic mirrorless cameras being built today, however, it’s just a small start in the right direction if they are planning inroads into the highly competitive north american market.


Canon Corporate Strategy Conference 2018 presentation

Canon Corporate Strategy Confernce 2018 speaker notes

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