Canon has always been considered a marketing powerhouse and they have remained the number 1 camera manufacturer based on marketshare, and their marketshare is increasing in segments such as mirrorless cameras and lenses.

From Marketing Week:

…… Bonniface admits the market has been “challenging” but says the general perception is that sales have now “bottomed out”, with markets such as the Netherlands returning to growth last year. CIPA figures back this up, with global shipments up slightly to 25 million last year.

In a declining market, Canon has managed to remain the top digital camera company by market share in key markets including the US, Europe and Japan, according to the company. And it has branched out into new areas of imaging such as cars, machine automation, security and medical. But Bonniface says Canon has only been able to do this because of the “power” of the Canon brand.

…… That brand strength can be seen in consumer perceptions. According to YouGov BrandIndex, Canon comes fourth in a list of 36 ‘computing and home office’ brands with an index score of 23.4 (index being a balance of a range of metrics including value, quality and satisfaction). It is also in the top five for impression, quality, value and recommendation.

And the Reputation Institute has Canon at fourth in its global ranking of brand reputation, with a score of 77.4 putting it behind just Rolex, Lego and Google. Read the full article

Canon will continue its brand re-lauch into the summer as it continues to position itself as one of the great brands of the world.

Supports USB-free Firmware Upgrade 

Firmware of the lens can be upgraded through camera instead of using USB port, which not only meets the requirements of firmware upgrade and appearance design, but also avoids the incompatibility problems caused by different computer operating systems.（Note: this function needs to be supported by camera）

F1.8 Bright Aperture

Maximum aperture F1.8,bokeh effect is easily achieved ,which brings you more fun during photographing.

New Mechanical Structure, New Coating Technology

YN50mm F1.8 II has all the product advantages of the last generation. By improving the mechanical structure and coating technology, its focus accuracy, auto-focus speed and light transmittance are increased. Furthermore, it can control backlight ghost and glare.

Read more…

The announcement for the EF 70-200mm f/4L IS II which was scheduled for this past April, appears to have been delayed. We’re still being told that it is coming “soon”. However, as mentioned preciously, we don’t think this is the last 70-200mm lens coming from Canon in 2018.

We’re being told again that a new EF 70-200mm f/2.8L IS III could be announced in the 2nd half of 2018. We figured Photokina 2018 in September would be a good place to announce it, however it’s always possible that the lens gets announced after the show, like we have seen with previous lenses such as the EF 100-400mm f/4.5-5.6L IS II which came a couple of months after Photokina 2014.

A lot of sources are quite coy at the moment, but we’re getting the feeling that the 2nd half of 2018 is going to be an exciting time for Canon announcements.

The-Digital-Picture has completed their review of the recently released Rokinon AF 14mm f/2.8 lens. The first autofocus lens from Rokinon for the Canon EF mount.

From The-Digital-Picture:

Rokinon/Samyang’s first auto focus lens for Canon (Sony was already covered), the AF 14mm f/2.8 Lens, jumps right to the top of my all-time Rokinon/Samyang lens favorites list and onto my short list of 14mm favorites.

The size and weight of this lens are such that it is easy to include in the bag even when 14mm is not the primary need. The design is nice. The image quality the Rokinon AF 14 delivers is a big driver for selection and the very reasonable price tag seals the deal. Read the full review

You can purhcase the Rokinon 14mm f/2.8 at B&H Photo.

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