Ever since the Canon EOS-1D C, there has been a lot of chatter and desire to see another “C” labeled DSLR. The EOS-1D C was quite expensive, at more than twice the price of the very similar EOS-1D X and it didn’t sell all that well until it saw heavy discounts. We’re being told again, Read more…
We’re being told that 2018 will be a slow DSLR year for Canon, but that we’ll likely a see a replacement to the EOS 80D next, and it’s possible that its coming in late 2018.
While a EOS 7D Mark II replacement will be more exciting to the Canon community, there is absolutely no signs of an EOS 7D Mark III announcement coming any time soon.
While no specifications are available at this time, we’re told that internally Canon plans to put DPAF equipped 4K in all non-Rebels going forward. This shouldn’t come as any sort of surprise, but it is worth noting.
The 120MXS is an ultra-high resolution CMOS sensor with 13280 x 9184 effective pixels (approx. 60x the resolution of Full HD). It has a size equivalent to APS-H (29.22mm x 20.20mm), and a square pixel arrangement of 2.2µm x 2.2µm with 122 million effective pixels. Ultra-high-resolution is made possible by parallel signal processing, which reads signals at high speed from multiple pixels. All pixel progressive reading of 9.4 fps is made possible by 28 digital signal output channels. It is available in RGB or with twice the sensitivity, in monochrome.
Canon has always been considered a marketing powerhouse and they have remained the number 1 camera manufacturer based on marketshare, and their marketshare is increasing in segments such as mirrorless cameras and lenses.
From Marketing Week:
…… Bonniface admits the market has been “challenging” but says the general perception is that sales have now “bottomed out”, with markets such as the Netherlands returning to growth last year. CIPA figures back this up, with global shipments up slightly to 25 million last year.
In a declining market, Canon has managed to remain the top digital camera company by market share in key markets including the US, Europe and Japan, according to the company. And it has branched out into new areas of imaging such as cars, machine automation, security and medical. But Bonniface says Canon has only been able to do this because of the “power” of the Canon brand.
…… That brand strength can be seen in consumer perceptions. According to YouGov BrandIndex, Canon comes fourth in a list of 36 ‘computing and home office’ brands with an index score of 23.4 (index being a balance of a range of metrics including value, quality and satisfaction). It is also in the top five for impression, quality, value and recommendation.
And the Reputation Institute has Canon at fourth in its global ranking of brand reputation, with a score of 77.4 putting it behind just Rolex, Lego and Google. Read the full article
Canon will continue its brand re-lauch into the summer as it continues to position itself as one of the great brands of the world.