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Canon will soon announce the Canon RF 100-300mm f/2.8L IS USM, which will be the first of its kind from Canon. Sigma does have an EF 120-300mm f/2.8, but it was never that highly regarded, mostly due to autofocus performance when compared to Canon L lenses.
We are told that the new lens will be “remarkably light” for a lens of its kind. Optical performance will be better than the EF 300mm f/2.8L IS USM II and there are new autofocus improvements built-in for the Canon EOS R3 and other future Canon EOS R cameras.
The Canon RF 100-300mm f/2.8L IS USM will retail for $9499 USD.


These would be great news if true !
What I don't see on this picture is a device, lever, switch etc. to engage an extender...
I have seen two angles of the lens, there is no built-in TC that I can see in either, nor do the related patents suggest there is one. If weight is a selling feature, a built-in TC would be an obvious omission.
So Canon's pricing is at least in line with the 1st-party competition of Nikon, albeit way more expensive than Sigma's 3rd-party lens.
I am not interested in the lens at all, but curious about the weight.
For me an internally zooming 200(ish)-600 like the Sony version would be high on my wishlist, complementing my 500/4 and 800/11 with a somewhat light(ish), unobtrusive(ish) and affordable(ish) middle ground.
Canon's latest prime TC's are exceptional, that said. There is another TC coming later this year. It won't be cheap, but it will be convenient and designed for uses such as this lens.
To sad it won't have a 1.4TC build in :'(.
And sharper then my 300 2.8L IS II?! holy shit...how?! But I m also hoping for a 1,5kg version of the EF prime <3!...