An interview with Kazuto Yamaki, CEO of SIGMA is always a worthwhile read, this interview is no different. They touch on everything from the history of SIGMA, corporate culture, how they’re handling the pandemic as well as his outlook for the future.
However, what you really came here for is in bold below.
It’s true that the photography market has been systematically shrinking for years – in keeping with more and more people simply using smartphones to make photos and videos. Less cameras sold also means less potential customers interested in buying a lens, which is why our short‑term strategy indeed involves a possibility of introducing lenses with new mounts – to such photography systems as Nikon Z or Canon EOS R. So far, however, the number of orders for our lenses is still above our manufacturing capacities, and especially the capabilities of our R&D department.
You can read the full interview in English here.
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