BCN Released some of its data for December. We expect to see the entire year’s worth of data this week or next, but this is a fascinating look into the Japanese market for December.
Overall, cameras did very well. In the chart below, cameras are the yellow graph data color.
Compact cameras are going nuts. In December, compared to December of 2023, sales showed a 132.7% increase. Interchangeable cameras, which were going through a bit of a lull, were 101% from the year prior.
Canon did very well in terms of overall camera sales (compact and ILC cameras), with a dominant 25.5% market share and a 151.4% increase in sales from December 2023.
From BCN;
Canon led the camera market overall in December with a 25.5% unit sales share. Sales volume increased significantly to 151.4% compared to the previous year. Fujifilm, in second place with a market share of 18.6%, maintained its good performance with a 107.3% increase compared to the previous year. Kenko Tokina, which rose to third place for the first time with a market share of 11.8%, also put up a strong performance with a 256.8% increase compared to the previous year. However, Kodak, with a market share of 10.4%, was affected and ended up below double digits at 89.7%. Sony, which remained in fifth place with a market share of 9.7%, also fell below the previous year to 92.4%.
I’m rather surprised by Sony’s performance in Japan. I haven’t followed their sales overall, but they were doing well in other areas. Fuji has hit it out of the park with the X-T5 and the X-M5 this year. So, that does not surprise me at all.
Maybe it’s time to retire the Canon is Doomed™ t-shirts and start rolling out some Sony is Doomed™ ones. Of course I am joking, I fully expect Sony to lead overall with interchangeable camera sales when BCN releases its report soon.
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