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Canon has released financial results for the 2nd quarter of 2025, and things seem to be humming along ok. There isn't anything that has shown huge growth, but there has been some growth in their imaging division, including Network Cameras.
Canon is expecting demand in the United States to drop due to price increases from the tariff fun, but they forecast growing year over year with strong performance in Asia.
Canon forecasts shipping 3 million cameras in 2025, which would be an increase of 5.4% over 2024 and maintain their near 50% market share.
Canon Imaging Division
In the United States, although demand is expected to decline due to price increases associated with additional tariffs, globally, we expect the market size to remain around 6.6 million units as each company invests in sales promotions to stimulate demand. In the second quarter, we achieved sales growth.
This was largely driven by increased sales of the EOS R5 Mark II, a full-frame model that was launched in the second half of last year, and the new EOS/PowerShot V series, which focuses on video. The EOS R50 V has been highly evaluated for its design and operability by video creators that pursue videography.
Furthermore, the compact camera, PowerShot V1, has been well received by both video users on social media and still image users for its high-quality shooting, resulting in more orders than expected.
In the second half of the year, we expect demand to soften in the United States due to price increases associated with additional tariffs. However, by expanding sales, particularly in Asia where the market is strong, we still plan to increase full-year sales by 6% to 3 million units. The launch of the EOS R5 Mark II has led to an increase in the number of users of full-frame cameras, which we will leverage to expand RF lens sales.
As for compact cameras, we will expand sales of the PowerShot V1, which is performing
well, and increase the production of existing models for which we have back orders.
Through these measures, we aim to grow overall camera sales by 5.4%.
Network Cameras
While there is uncertainty surrounding the U.S. market, which is being affected by additional tariffs, we do not expect a major change in the global network camera market trend, as demand for core surveillance applications continues to grow and new opportunities for growth such as video DX are expanding.
In the second quarter, demand remained strong, particularly in Europe and the United States. Additionally, in the U.S., we saw purchasing in advance of a price hike. As a result, overall sales increased by a significant 17.5%
In the second half of the year, we will continue to expand sales by leveraging our strong sales network and achieve double-digit full-year sales growth of 11.9%
- Canon Q&A
A win for people who appreciate affordable cameras. 🙂 That encourages companies to continue to develop APS-C cameras.
It may mean users deferring purchases but I expect second hand pricing to be strong in response.
For the ones buying from disposable income, perhaps the price increase won't be a significant barrier. Perhaps their continued tax reduction will fund it.
Trump was clever to exclude mobile phones from the tariffs as the additional tax would have been very obvious and impact everyone.
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If so, then at least for the higher $ value, there will be a price advantage for those not needing all the features in traditional cameras.