Canon and Sony go at it in the latest BCN Japanese market share report

BCN Awards has released their camera and lens market share report for 2020 in Japan. This is not a representation of worldwide sales, so please keep that in mind.

I will say that I'm surprised that Canon didn't hit the top 3 in video cameras, which is likely not too influenced by Cinema EOS, but even the more affordable offerings don't see to make much noise in Japan.

The pandemic may have affected these numbers in some way, but we won't get a picture of how they were affected for another year or two. Canon obviously sold less EOS M cameras than in 2019 and lost market share to Sony in mirrorless cameras, but the EOS R6 and EOS R5 are selling extremely well in Japan and globally, considering they're still hard to come by is good news for Canon.

Mirrorless cameras

1. Sony: 27.4% share (2019: 22.7%)
2. Canon: 23.8% share (2019: 31.6%)
3. Olympus: 23.4% share (2019: 23.5%)

DSLR cameras

1. Canon: 51.9% share (2019: 57.4%)
2. Nikon: 44.8% share (2019: 39.3%)
3. Ricoh: 3.0% share (2019: 3.1%)

Interchangeable Lenses

1. Canon 18.3% (2019: 19.9%)
2. Sony 15.9% (2019: 16.9%)
3. SIGMA 14.9% (2019: NA)

Fixed lens digital cameras (point & shoot)

1. Canon: 39.1% share (2019: 29.8%)
2. Sony: 19.7% share (2019: 11.9%)
3. Fuji: 11.4% share (2019: NA)

Video cameras

1. Sony: 37.3% share (2019: 35.1%)
2. Panasonic: 32.2% share (2019: 45.8%)
3. JVC Kenwood: 11.1% share (2019: 13.1%)

Action cameras

1. GoPro: 7% share (2019: 74.3%)
2. Sony: 7.5% share (2019: 8.5%)
3. SAC: 6.5% share (2019: 7.2%)