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Canon today also announced the PowerShot Elph 360 HS A, which is just a re-release of the existing camera that was discontinued. The original release of the Powershot Elph 360 HS was January 5, 2016. The camera still sports DiGiC 4+ and shoots HD video. However, you aren’t limited to the cutthroat used market, where these types of cameras are being sold for well above their list prices.
There are going to be a bunch of speculators who were selling these older cameras for far higher than their list prices, and they are highly disappointed today. This camera was made “internet famous” because of some influencers using it for photography. It then became nearly impossible to find older Powershots.
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I have spoken with KolariVision about their infrared-modified Powershots, as I even use an Elph 180 modified by them, and they mentioned that they are moving to Panasonic compacts because they can no longer find used Powershots.
As one user explained their frustration with trying to find a 360HS on Reddit;
I’ve subscribed to every newsletter, done everything possible to stay on top of the few restocks they’ve done and I just can’t seem to do it. I refuse to cave to Amazon and eBay selling this 2016 cam for 400+ bucks (I’ve seen it sold for 600)
I’m not entirely convinced that simply rebadging an old camera and calling it new is a good idea. Still, at least these cameras will be supported by Canon and covered by Canon’s warranty and not sold for exorbitant amounts of money on eBay and such.
Also, in Canon’s defense, if Canon actually upgraded the camera, it may not sell well. That’s the crazy world of compact cameras right now. The users of these cameras actually want that retro compact camera image quality.
Now, Canon does Canon things, and some features were on the original 360 HS but are no longer on the 360 HS A for whatever reason.
Instead of a full-size SD card slot, the camera now takes microSD cards instead – this, I assume, is for the smartphone crowd; otherwise, I really have no idea.
There are some software differences, as Canon states you’ll no longer be able to download images from the camera to a computer over Wi-Fi, nor will you be able to send pictures from the camera to a PictBridge printer wirelessly. I presume that Canon couldn’t be bothered to get it certified.
Oh, and to top it off, Canon was jealous of those eBay sellers and has increased the price, now up to $379. However $209 is equivalent to around $275 in today’s dollars, and finding those Digic 4+’s must have been challenging to extract from the national archives.
Specifications
| Body type | ||
| Body type | Ultracompact | |
| Sensor | ||
| Max resolution | 5184 x 3888 | |
| Image ratio w:h | 4:3 | |
| Effective pixels | 20 megapixels | |
| Sensor photo detectors | 21 megapixels | |
| Sensor size | 1/2.3″ (6.17 x 4.55 mm) | |
| Sensor type | BSI-CMOS | |
| Processor | DIGIC 4+ | |
| Image | ||
| ISO | Auto, 80-3200 | |
| White balance presets | 5 | |
| Custom white balance | Yes | |
| Image stabilization | Optical | |
| Uncompressed format | No | |
| JPEG quality levels | Superfine, fine | |
| Optics & Focus | ||
| Focal length (equiv.) | 25–300 mm | |
| Optical zoom | 12× | |
| Maximum aperture | F3.6–7 | |
| Autofocus | Contrast Detect (sensor)Multi-areaCenterSelective single-pointSingleContinuousFace DetectionLive View | |
| Digital zoom | Yes (4X) | |
| Manual focus | Yes | |
| Normal focus range | 5 cm (1.97″) | |
| Macro focus range | 1 cm (0.39″) | |
| Screen / viewfinder | ||
| Articulated LCD | Fixed | |
| Screen size | 3″ | |
| Screen dots | 461,000 | |
| Touch screen | No | |
| Screen type | TFT LCD | |
| Live view | Yes | |
| Viewfinder type | None | |
| Photography features | ||
| Minimum shutter speed | 15 sec | |
| Maximum shutter speed | 1/2000 sec | |
| Aperture priority | No | |
| Shutter priority | No | |
| Manual exposure mode | No | |
| Subject / scene modes | Yes | |
| Built-in flash | Yes | |
| Flash range | 4.00 m (at Auto ISO) | |
| External flash | No | |
| Flash modes | Auto, on, slow synchro, off | |
| Continuous drive | 2.5 fps | |
| Self-timer | Yes (2 or 10 secs, custom) | |
| Metering modes | MultiCenter-weightedSpot | |
| Exposure compensation | ±2 (at 1/3 EV steps) | |
| Videography features | ||
| Resolutions | 1920 x 1080 (30p), 1280 x 720 (30p), 640 x 480 (30p) | |
| Format | MPEG-4, H.264 | |
| Microphone | Stereo | |
| Speaker | Mono | |
| Storage | ||
| Storage types | Mini SD | |
| Connectivity | ||
| USB | USB 2.0 (480 Mbit/sec) | |
| HDMI | Yes (micro-HDMI) | |
| Microphone port | No | |
| Headphone port | No | |
| Remote control | Yes (via smartphone) | |
| Physical | ||
| Environmentally sealed | No | |
| Battery | Battery Pack | |
| Battery description | NB-11LH lithium-ion battery & charger | |
| Battery Life (CIPA) | 180 | |
| Weight (inc. batteries) | 147 g (0.32 lb / 5.19 oz) | |
| Dimensions | 100 x 58 x 23 mm (3.94 x 2.28 x 0.91″) | |
| Other features | ||
| Orientation sensor | Yes | |
| Timelapse recording | No | |
| GPS | None | |
Gallery
Canon will sell a ton of these. Sub-$400, obviously a good margin and booming market.
I get that no R&D was needed except to remove features no longer able to be supported but moving from SD to micro-SD seems to be a backward step.
The Elph won't move the volume needle but they can at least extract some cash from that market niche to support new products on R mount.
This audience does not care about mini-USB or Wi-fi, they are transferring the photos straight to their phones or laptops using a card reader.
They're still being used for the 2000D/T7.
What "needs"?
The needs of those unwilling/unable to purchase a 50 cent card adapter?